Share of Instagram & TikTok users complaining about a brand in Chile 2022

Published by
J. G. Navarro,
Jan 19, 2024
In 2022, more than three out of four Instagram and TikTok users surveyed in Chile reported never complaining about brands on either of those social media platforms. Nearly 20 percent stated that they expressed dissatisfaction with a company on Instagram, while five percent said they did it on TikTok.

Percentage of Instagram and TikTok users who complained about a brand on either social media platform in Chile in 2022

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Release date

January 2023

Region

Chile

Survey time period

2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among people who used TikTok and Instagram daily

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Have you ever complained about a brand on..."

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