Frequency of ad consumption in Germany 2021

Published by Statista Research Department, Mar 27, 2023
During a 2021 survey, 44 percent of responding adult consumers from Germany said they noticed advertising on national TV daily or several times a day. In total, advertising on national TV was noticed by 79 percent of respondents at least weekly.

Frequency of advertising consumption among consumers in Germany as of November 2021, by medium

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Release date

January 2022

Region

Germany

Survey time period

October 18 to November 8, 2021

Number of respondents

2,719 respondents

Age group

18-69 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Wie häufig beachten Sie Werbung in den unten aufgeführten Medien bzw. Kanälen?" (English: "How often do you notice advertising in the media or channels listed below?")

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Overview

6

Television advertising

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Radio advertising

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Out-of-home and cinema advertising

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Advertising impact

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Forecasts

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TV advertising in GermanyDigital advertising in GermanyTV advertising worldwideAdvertising in GermanyMobile advertising in Germany
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