This statistic displays the year-on year advertising investment change in Germany from 2011 to 2022. In 2022, the total investment in advertising increased by 0.3 percent, while the net advertising income decreased by 0.5 percent compared to the previous year.
Investment in advertising in Germany from 2011 to 2022
(compared to previous year)
Characteristic
Total (fees, advertising material production, placements costs)
Figures were partly taken from previous publications. * In 2018 figures for 2017 were adjusted retroactively by ZAW. This is the result of a new survey method for ad revenues of professional magazines.
** Due to a change in the basis the values from 2018 are not comparable with previous years.
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ZAW. (May 25, 2023). Investment in advertising in Germany from 2011 to 2022 (compared to previous year) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/
ZAW. "Investment in advertising in Germany from 2011 to 2022 (compared to previous year)." Chart. May 25, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/
ZAW. (2023). Investment in advertising in Germany from 2011 to 2022 (compared to previous year). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/
ZAW. "Investment in Advertising in Germany from 2011 to 2022 (Compared to Previous Year)." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/
ZAW, Investment in advertising in Germany from 2011 to 2022 (compared to previous year) Statista, https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/ (last visited September 20, 2024)
Investment in advertising in Germany from 2011 to 2022 (compared to previous year) [Graph], ZAW, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/384163/advertising-investments-y-o-y-change-germany/