Year-on-year advertising investment change in Germany 2012-2018

This statistic displays the year-on year advertising investment change in Germany from 2012 to 2018. In 2018, the total investment in advertising decreased by 0.9 percent, while the net advertising income had decreased by 2.4 percent compared to the previous year.
Welcome to Statista!

We are the global leading platform for business data from 600 industries and 50 countries.

Our 700 employees believe that facts cause big changes and promote brilliant ideas. We want to offer you the best basis for fast and effective decisions: Learn more.
Investment in advertising in Germany from 2012 to 2018
(compared to previous year)
Total (fees, advertising material production, placements costs)Net advertising income of the media
2018-0.9%-2.4%
2017*0.6%5.5%
20162%1%
20150.7%-0.8%
20140.1%-0.2%
20130.7%-1%
2012-0.9%-3.2%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Advertising in Germany"
  • Overview
The most important statistics
  • Television advertising
  • Print advertising
  • Internet advertising
  • Radio advertising
  • Out-of-home and cinema advertising
  • Agency rankings
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $588 / Year
Learn more about how Statista can support your business.