In 2022, digital media attratced more spending than traditional media for the first time in Germany. By 2028, digital is expetced to account for 67.1 percent of the total.
Advertising spending in Germany from 2018 to 2028, by platform
(in billion U.S. dollars)
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eMarketer (Zia Daniell Wigder). (May 29, 2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) ." Chart. May 29, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). (2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising Spending in Germany from 2018 to 2028, by Platform (in Billion U.S. Dollars) ." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder), Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/ (last visited October 05, 2024)
Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph], eMarketer (Zia Daniell Wigder), May 29, 2024. [Online]. Available: https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/