Most purchased items among consumers on social media Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Mar 21, 2023
According to a Rakuten Insight survey conducted in Vietnam in February 2023, clothing was the most purchased category on social media, as stated by 72 percent of Vietnamese respondents. Cosmetics, beauty products, bags, and shoes were the second most popular items on social platforms, followed by fashion accessories.

Leading products to be purchased by consumers on social media in Vietnam as of February 2023

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

2,881 respondents

Age group

16 years and older

Special properties

among people who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

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Overview

6

Social commerce usage

4

Social commerce platforms

4

Social commerce products

3

Commercial live streaming

4

Consumer behavior

5

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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