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Online shoppers who made purchases via social commerce Vietnam 2022, by context

Published by
Minh-Ngoc Nguyen,
Apr 11, 2022
According to a recent survey conducted in Vietnam by Decision Lab in 2022, around 69 percent of respondents in Vietnam stated to have made purchases directly through fan pages of shops when using social commerce. By comparison, 55 percent of them bought products through sellers' personal accounts.

Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context

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In cooperation with
Decision Lab
Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

999 respondents

Supplementary notes

Original question: "Where do you often purchase goods from on social media? Choose all that apply"

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Statistics on " Social commerce in Vietnam "

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Statistics on Social commerce in Vietnam

Overview

6

Social commerce usage

4

Social commerce platforms

4

Social commerce products

3

Commercial live streaming

4

Consumer behavior

5

Further related statistics

21

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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