According to a survey among internet users conducted in Vietnam by Decision Lab as of the third quarter of 2023, Facebook was considered the primary social media platform by 38 percent of the Millennial respondents. Meanwhile, 31 percent of them listed the Vietnamese platform Zalo as their primary app.
December 2023
Asia, Vietnam
Q3 2023
27-42 years
among internet users nationwide
Online panel
Original question: “If you can only use one social media platform, which platform will you select?”
The survey was conducted among Generation Y or Millennials respondents, who were born between 1981 and 1996.
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