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E-commerce increase due to coronavirus in Europe by country 2020

Respondents who said they shopped online more in 2020 are seemingly from the countries hit hardest by the coronavirus pandemic, such as Spain, Belgium and Italy. The Nordic countries, which imposed less severe lockdowns, witnessed a smaller increase in e-commerce. Interestingly, the number of people doing more online shopping due to the pandemic increased the most in European countries less-interested in e-commerce previously. Habits may have changed during social distancing, introducing people to e-commerce for the first time.

Share of respondents in selected European countries who shopped online more often due to the coronavirus pandemic in 2020

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Release date




Survey time period


Number of respondents


Age group

15-79 years

Special properties

Have shopped online

Method of interview

Online interview

Supplementary notes

* The report is based on interviews with a total of about 11,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK. The number of respondents varies somewhat between the countries. In most of them, the number of respondents was around 1,000. The Nordics are an exception, where the countries are reported as one cohesive region and the number of respondents was just over 500 per country.

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