Average discount of sale products advertised online by sector 2023

According to the source, sellers in the electronics sector have adopted the most significant discounts in the market to remain competitive. During the second quarter of 2023, they provided an average discount of 38.02 percent. Media closely trailed behind, with an average discount of 37.97 percent, while fashion and accessories followed suit with 37.71 percent.

Average discount value of products advertised by online retailers worldwide in 2023, by sector

Characteristic	Average discount value
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Release date

September 2023

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Region

Worldwide

Survey time period

Q2 2023

Supplementary notes

Data presented here is based on a sample of 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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