Podcaster & social media creator influence on podcast listeners in the U.S. 2023
During a survey conducted among weekly podcast listeners in the United States and released in May 2023, 87 percent of Gen Y respondents said podcasters had often influenced them to change their mind on something they once believed in, while 72 percent said the same regarding social media influencers. Compared to Millennials, 81 percent of responding adult Gen Zers were influenced by podcasters, while the share of those influenced by social media creators added up to 53 percent.
