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Podcast advertising effectiveness in the U.S. 2022

Published by Michele Majidi, Feb 24, 2023
During an December 2022 survey carried out among podcast listeners from the United States, 70 percent of respondents said that after hearing a product advertised in a podcast, they visited the advertiser's website. Furthermore, 67 percent of respondents said they talked to friends or family about the advertiser.

Actions taken after hearing a product advertised in a podcast in the United States as of December 2022

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Release date

February 2023

Region

United States

Survey time period

December 2022

Number of respondents

600 respondents

Age group

18-64 years

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Statistics on " Audio advertising in the United States "

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Statistics on Audio advertising in the United States

Overview

8

Radio advertising

7

Digital audio advertising

7

Podcast advertising

8

Consumer perception

5

Further related statistics

19

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Statistics

Topics

Audio advertising in the U.S.Online radioDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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