Indonesia: factors affecting personal care and beauty product choice by age 2023

A survey on the consumer perspective of the halal industry conducted in Indonesia in March 2023 found that around 84 percent of respondents aged between 36 and 45 years preferred to use personal care or beauty products that are halal and suitable for their skin. In comparison, around seven percent of respondents from the same age group stated that product effectiveness was more significant than whether or not the product had a halal logo.

Leading factors affecting the choice of personal care and beauty products among consumers in Indonesia as of March 2023, by age group

Age group	18-25	26-35	36-45	46-55
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Release date

April 2023

More information

Region

Indonesia

Survey time period

March 2023

Number of respondents

1,014 respondents

Special properties

among Gen Z and millennial Muslim consumers

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following statements best describes you? (Choose one answer)"

Breakdown of respondents by age:
18 to 25: 552
26 to 35: 310
36 to 45: 116
46 to 55: 36

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