This study presents the frequency of female U.S. consumers watching beauty content product review videos on YouTube. During the May 2017 survey period, 22 percent of respondents claimed doing so regularly. A total of 25 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.
How often do you watch YouTube product review videos about beauty and cosmetics?
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Statista Survey. (May 31, 2017). How often do you watch YouTube product review videos about beauty and cosmetics? [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/713463/youtube-beauty-product-review-video-consumption/
Statista Survey. "How often do you watch YouTube product review videos about beauty and cosmetics?." Chart. May 31, 2017. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/713463/youtube-beauty-product-review-video-consumption/
Statista Survey. (2017). How often do you watch YouTube product review videos about beauty and cosmetics?. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/713463/youtube-beauty-product-review-video-consumption/
Statista Survey. "How Often Do You Watch Youtube Product Review Videos about Beauty and Cosmetics?." Statista, Statista Inc., 31 May 2017, https://www.statista.com/statistics/713463/youtube-beauty-product-review-video-consumption/
Statista Survey, How often do you watch YouTube product review videos about beauty and cosmetics? Statista, https://www.statista.com/statistics/713463/youtube-beauty-product-review-video-consumption/ (last visited May 26, 2022)