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YouTube beauty product review video consumption of female U.S. users 2017
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YouTube beauty product review video consumption of female U.S. users 2017
How often do you watch YouTube product review videos about beauty and cosmetics?
by Alexander Kunst,
last edited
Sep 3, 2019
This study presents the frequency of female U.S. consumers watching beauty content product review videos on YouTube. During the May 2017 survey period, 22 percent of respondents claimed doing so regularly. A total of 25 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.
How often do you watch YouTube product review videos about beauty and cosmetics?
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by Alexander Kunst,
last edited
Sep 3, 2019
This study presents the frequency of female U.S. consumers watching beauty content product review videos on YouTube. During the May 2017 survey period, 22 percent of respondents claimed doing so regularly. A total of 25 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.
- Show sources information
- Show publisher information
- Release date
- May 2017
- Region
- United States
- Survey time period
- May 16 to 18, 2017
- Number of respondents
- 1,006 respondents
- Age group
- 18 years and older
- Method of interview
- Online panel
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
More information
- Region
- United States
- Survey time period
- May 16 to 18, 2017
- Number of respondents
- 1,006 respondents
- Age group
- 18 years and older
- Method of interview
- Online panel
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U.S. consumers who prefer to buy natural/organic cosmetics products 2017
B2C E-Commerce
Leading online destinations for U.S. beauty and personal care shoppers 2016
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Statistics on "Cosmetics consumer behavior in the U.S."
- Channels and retailers
The most important statistics
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017Leading cosmetics shopping destinations of female U.S. consumers 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017Preferred types of shops for online cosmetics shopping in the U.S. 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017Places where U.S. consumers buy organic beauty and care products 2017
- Household penetration of cosmetics in the United States as of October 2017, by product categoryHousehold penetration of cosmetics in the U.S. as of October 2017, by category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at national retailers May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at local retailers May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017Leading retailers where U.S. consumers shopped for cosmetics in 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017Proportion of cosmetics purchases made online by U.S. consumers 2017
- Purchasing behavior
The most important statistics
- Beauty and personal care products purchased by consumers in the United States as of May 2017Beauty and care products bought by U.S. consumers 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017Share of organic beauty and care products bought by U.S. consumers 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017Beauty box brand subscription rate among female U.S. subscribers 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017Cosmetics purchasing behavior among consumers in the U.S. in 2017
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017U.S. consumers aversion from buying cosmetic brands tested on animals 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2018
- Consumer preference
The most important statistics
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017Leading retailers where U.S. consumers bought cosmetic products in 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017U.S. consumers who care about ingredients in beauty and care products 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017U.S. consumers who prefer to buy natural/organic cosmetics products 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*Skin care ingredient preferences among women in the U.S. 2017
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by ageFacial foundation brand preferences in the U.S. in 2017 and 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?Brands of blusher or bronzer used in the U.S. 2019
- Online behavior
The most important statistics
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channelCosmetics product purchase frequency of female U.S. consumers 2017, by channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017Preferred personal care and beauty product purchasing channels in the U.S. in 2017
- How important is social media in determining which cosmetics to buy?*Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)Leading U.S. beauty brands on social media 2018, by on actions
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics magazines 2017
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics blogs 2017
- How many blogs about beauty and cosmetics do you regularly look at?Female U.S. consumer beauty and cosmetics blogs consumption 2017
- How often do you watch YouTube product review videos about beauty and cosmetics?YouTube beauty product review video consumption of female U.S. users 2017
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Statistics
- Skincare and cosmetics retail value in Hong Kong 2012-2021
- Italy: share of online checkout of bottom cosmetic brands 2017
- Italy: online purchasers of cosmetics in 2017, by municipality size
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- U.S. consumers who prefer to buy natural/organic cosmetics products 2017, by age
- Frequency of makeup use among U.S. consumers 2017, by age
- Beauty and care products most used by U.S. consumers 2017, by consumer group
- Beauty and care products most used by U.S. consumers 2017
- Italy: market value of cosmetics sold in pharmacies 2010-2018
- Beauty and care products most used by U.S. consumers 2017, by gender
- Italy: breakdown of consumption of cosmetics 2018, by distribution channel
- Italy: incidence of best-selling cosmetics on pharmaceutical consumptions 2017
- Women's lip gloss usage frequency in the U.S. 2017
- Shaving product re-export value in Hong Kong 2012-2016
- Italy: programming of generalist Rai networks H1 2018, by content type
- Global false eyelashes market value 2017-2022
- Chile: color cosmetics spending per capita 2011-2019
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Statistics on "Cosmetics consumer behavior in the U.S."
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017
- Household penetration of cosmetics in the United States as of October 2017, by product category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017
- Where do you search for and purchase beauty and personal care products online?
- Beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017
- How important is social media in determining which cosmetics to buy?*
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?
- How many blogs about beauty and cosmetics do you regularly look at?
- How often do you watch YouTube product review videos about beauty and cosmetics?
- How often do you watch YouTube tutorial videos about beauty and cosmetics?
- How often do you watch YouTube haul videos about beauty and cosmetics?
- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?
- Retail value of skincare and cosmetics by multi-brand specialty retailers in Hong Kong from 2012 to 2021 (in billion Hong Kong dollars)
- Share of online checkout of bottom cosmetic and make up brands in Italy in 2017
- Distribution of the online purchasers of cosmetics and personal care related products in Italy in 2017, municipality size
- Distribution of the main characteristics which define a high-quality service in online cosmetics sales in Italy in 2017
- Key figures of the online cosmetics and personal care related products purchasing in Italy in 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017, by age group
- Frequency of makeup use among consumers in the United States as of May 2017, by age group
- Beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017, by consumer group
- Beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017
- Market value of cosmetics sold in pharmacies from 2010 to 2018 (in million euros)
- Beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017, by gender
- Percentage breakdown of consumption of Italian cosmetics in Italy in 2018, by distribution channel
- Incidence of best-selling cosmetics on total pharmaceutical consumptions in Italy in 2017
- Frequency of lip gloss usage among women in the United States as of May 2017
- Total re-export value of shaving products and deodorants in Hong Kong from 2012 to 2016 (in million U.S. dollars)
- Distribution of programming offer of generalist Rai networks in Italy during the first semester of 2018, by content type
- Forecast market value of false eyelashes worldwide from 2017 to 2022 (in million U.S. dollars)
- Per capita spending in color cosmetics in Chile between 2011 and 2019 (in U.S. dollars)
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