Female U.S. consumers who read beauty and cosmetics blogs 2017

Published by
Alexander Kunst,
Dec 20, 2019
This study presents the percentage of female U.S. consumers who follow beauty and cosmetics blogs. During the May 2017 survey period, 13 percent of respondents claimed doing so regularly. A total of 47 percent of respondents did not read any blogs that were mainly or partially about beauty and cosmetics.

Do you follow any online blogs which are mainly or partially about beauty and cosmetics?

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Release date

May 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Method of interview

Online panel

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