This statistic presents the importance of social media when purchasing cosmetics in the United States from 2014 to 2017, by type. For 2016, the survey revealed that about 27 percent of respondents say YouTube is very important in determining which cosmetics they purchase.
How important is social media in determining which cosmetics to buy?*
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Cosmetics consumer behavior in the U.S."
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
TABS Analytics. (November 15, 2017). How important is social media in determining which cosmetics to buy?* [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/625435/importance-of-social-media-when-purchasing-cosmetics-in-the-us-by-type/
TABS Analytics. "How important is social media in determining which cosmetics to buy?*." Chart. November 15, 2017. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/625435/importance-of-social-media-when-purchasing-cosmetics-in-the-us-by-type/
TABS Analytics. (2017). How important is social media in determining which cosmetics to buy?*. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/625435/importance-of-social-media-when-purchasing-cosmetics-in-the-us-by-type/
TABS Analytics. "How Important Is Social Media in Determining Which Cosmetics to Buy?*." Statista, Statista Inc., 15 Nov 2017, https://www.statista.com/statistics/625435/importance-of-social-media-when-purchasing-cosmetics-in-the-us-by-type/
TABS Analytics, How important is social media in determining which cosmetics to buy?* Statista, https://www.statista.com/statistics/625435/importance-of-social-media-when-purchasing-cosmetics-in-the-us-by-type/ (last visited April 02, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
