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Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type

How important is social media in determining which cosmetics to buy?*

by M. Shahbandeh, last edited Aug 15, 2018
Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type This statistic presents the importance of social media when purchasing cosmetics in the United States from 2014 to 2017, by type. For 2016, the survey revealed that about 27 percent of respondents say YouTube is very important in determining which cosmetics they purchase.
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How important is social media in determining which cosmetics to buy?*

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Statistics on "Cosmetics consumer behavior in the U.S."
  • Channels and retailers
  • Purchasing behavior
  • Consumer preference
  • Online behavior
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