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Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
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Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
How important is social media in determining which cosmetics to buy?*
by M. Shahbandeh,
last edited
Aug 15, 2018
This statistic presents the importance of social media when purchasing cosmetics in the United States from 2014 to 2017, by type. For 2016, the survey revealed that about 27 percent of respondents say YouTube is very important in determining which cosmetics they purchase.
How important is social media in determining which cosmetics to buy?*
| Type of social media | 2014 | 2015 | 2016 | 2017 |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Type of social media | 2014 | 2015 | 2016 | 2017 |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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by M. Shahbandeh,
last edited
Aug 15, 2018
This statistic presents the importance of social media when purchasing cosmetics in the United States from 2014 to 2017, by type. For 2016, the survey revealed that about 27 percent of respondents say YouTube is very important in determining which cosmetics they purchase.
- Show sources information
- Show publisher information
- Release date
- November 2017
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 864 respondents
- Age group
- 18-75 years
- Method of interview
- Online panel
- Supplementary notes
-
* All buyers.
The original question was posed as follows: "How important is social media in helping you determine which cosmetics you buy?"
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 864 respondents
- Age group
- 18-75 years
- Method of interview
- Online panel
- Supplementary notes
-
* All buyers.
The original question was posed as follows: "How important is social media in helping you determine which cosmetics you buy?"
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B2C E-Commerce
Leading online destinations for U.S. beauty and personal care shoppers 2016
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- U.S. consumers who prefer to buy natural/organic cosmetics products 2017
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- Cosmetics product purchase frequency of female U.S. consumers 2017, by channel
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