In October 2022, the conversion rate for iOS mobile apps across all categories was approximately 4.13 percent. In comparison, gaming apps had a conversion rate of 2.18 percent among global iPhone app players. Conversions increased in the first months of 2023, reaching 4.55 percent in April 2023 for all apps.
Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023
Characteristic
All categories
Gaming
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Vungle, & Liftoff. (July 28, 2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, und Liftoff. "Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023." Chart. July 28, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, Liftoff. (2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle, and Liftoff. "Mobile Ios Subscription App Conversion Rate Worldwide from October 2022 to April 2023." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/
Vungle & Liftoff, Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 Statista, https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/ (last visited September 16, 2024)
Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph], Vungle, & Liftoff, July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1404172/subscription-ios-apps-conversion/