In 2023, Brazil alone accounted for an estimated 46.24 percent of the advertising spending on YouTube.com among the 17 Latin American markets displayed. Mexico and Colombia followed with shares of about 31.5 and 5.2 percent, respectively. YouTube's top advertiser categories in Latin America that year included software and apps and online stores.
Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market
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Admetricks. (March 26, 2024). Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/
Admetricks. "Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market." Chart. March 26, 2024. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/
Admetricks. (2024). Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/
Admetricks. "Distribution of Estimated Advertising Spending on Youtube.Com in Latin America in 2023, by Selected Market." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/
Admetricks, Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market Statista, https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/ (last visited December 12, 2024)
Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market [Graph], Admetricks, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1407287/ad-spend-youtube-distribution-latin-america/