Role of personalization in loyalty programs in Europe 2022

Published by Statista Research Department, Aug 31, 2023
During an early 2022 survey conducted among loyalty program decision-makers in Europe, 56.3 percent of respondents said that they utilized some form of personalized rewards or offers; 28.1 percent stated that personalization was their most important investment in the coming years.

Role of personalization in loyalty programs in Europe as of March 2022

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Details: Europe; Antavo; September 9 to October 9, 2021; February and March 2022; 117 respondents; among loyalty program decision-makers ; Questionnaire

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

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Brand trust & brand loyalty

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Marketer perspective

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Consumer perspective

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Benchmarks

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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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