Rewards consumers expect in exchange for brand loyalty in the U.S. 2023

Published by Statista Research Department, Feb 13, 2024

During a 2023 survey, 46 percent of responding consumers from the United States said they expected personalized offers and/or discounts in exchange for brand loyalty. Exclusive offers were also named by 46 percent. 

Rewards consumers expected in exchange for brand loyalty in the United States as of August 2023

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Release date

November 2023

Region

North America, United States

Survey time period

August 2023

Number of respondents

10,057 respondents

Supplementary notes

The survey was carried out in Australia, Germany, the United Kingdom, and the United States among 10,057 respondents in total. No separate number was provided for the United States.

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Statistics on " Loyalty programs and marketing in the United States "

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Benchmarks

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