Spain: most valued food & drink brands among TikTok users 2023

Food manufacturer Casa Tarradellas was the food and beverage brand with the highest consumer valuation among TikTok users in Spain between April 2022 and March 2023, with a positive feeling share of 31.22 percent. Coffee machine giant Nespresso followed, with a positive feeling share of 30.74 percent.

Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023

Characteristic	Share of positive feeling
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Release date

May 2023

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Region

Spain

Survey time period

April 1, 2022 to March 31, 2023

Supplementary notes

The study collected the activity of the top 60 brands on social networks, based on a sample of 100 brands in the food sector. The source has analyzed more than 1.4 million comments generated on the main social networks. The analysis was then assorted in three feelings: positive, negative, or neutral.

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