CTR across digital ad platforms in India FY 2023, by sector

Published by
Tanushree Basuroy,
May 10, 2024
As of the fiscal year 2023, industries advertising on gaming platforms saw the highest click-through rate (CTR) with the beauty and personal care sector in the lead with 2.2 percent. Indian short-form video apps provided the next most lucrative advertising platform that year, with the beauty sector once again having the highest CTR.

Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2023

Region

India

Survey time period

FY 2023

Supplementary notes

Note: India's financial year begins in April and ends in March. For example, FY 2021 started in April 2020 and ended in March 2021.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in India

Overview

5

Emerging advertising platforms

6

Expenditure by channel

4

Expenditure by format

4

Influencer advertising

5

Social media advertising

4

Further Content: You might find this interesting as well

Topics

Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.