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Distribution of consumer durables digital ad expenditure in India 2020, by format

Published by
Tanushree Basuroy,
May 26, 2021
In 2020, the social media channels in digital advertising expenditure by the consumer durables industry across India accounted for around 27 percent of the ad spends. This was followed by paid search expenditure of 24 percent.

Distribution of digital advertising expenditure in the consumer durables industry across India in 2020, by format

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