The share of media ad expenditure on television in India reached an all time high in 2021, accounting for about 41 percent of the overall ad spends. Digital came in second with 30 percent of the ad spends reflecting a steady rise in digital ad expenditure since 2016. Forecasts further predicted that digital ad spends will be at par with those made on television by 2023, making digital the leading advertising channel in the country.
Distribution of expenditure in the advertising industry across India from 2016 to 2021, with estimates until 2023, by channel
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Dentsu Aegis Network. (January 31, 2022). Distribution of expenditure in the advertising industry across India from 2016 to 2021, with estimates until 2023, by channel [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of expenditure in the advertising industry across India from 2016 to 2021, with estimates until 2023, by channel ." Chart. January 31, 2022. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. (2022). Distribution of expenditure in the advertising industry across India from 2016 to 2021, with estimates until 2023, by channel . Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of Expenditure in The Advertising Industry across India from 2016 to 2021, with Estimates until 2023, by Channel ." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network, Distribution of expenditure in the advertising industry across India from 2016 to 2021, with estimates until 2023, by channel Statista, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/ (last visited August 15, 2022)
