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Share of media ad spends in India 2016-2022 by channel

The Indian ad industry saw the highest ad expenditures on television media with a share of about 39 percent from the total ad spends in 2019. This was expected to reduce to 37 percent by 2022. At the same time, the expenditure on digital media which stood at 20 percent in 2019, was expected to jump up to 30 percent by 2022.

Distribution of expenditure in the advertising industry across India from 2016 to 2019 with a forecast until 2022, by channel

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Sources

Release date

January 2020

Region

India

Survey time period

2016 to 2019

Supplementary notes

*Forecast.

Previous reports have been accessed.

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Statistics on "Digital advertising in India"

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