Expenditure share of the ad industry in India 2016-2021 by channel

In 2018, India saw the highest ad expenditure on television media with a share of about 39 percent. This was expected to reduce to 37 percent by 2021. At the same time, the expenditure on digital media which was 17 percent in 2018 was expected to reach 29 percent by 2021.

Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel

TelevisionPrintRadioCinemaOutdoorDigital
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Sources

Release date

January 2019

Region

India

Survey time period

2016 to 2018

Supplementary notes

*Forecast.

Previous reports have been accessed.

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Statistics on "Digital advertising in India"

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