In 2018, India saw the highest ad expenditure on television media with a share of about 39 percent. This was expected to reduce to 37 percent by 2021. At the same time, the expenditure on digital media which was 17 percent in 2018 was expected to reach 29 percent by 2021.
Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Sony, und Dentsu Aegis Network. "Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel ." Chart. January 6, 2019. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Sony, Dentsu Aegis Network. (2019). Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel . Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Sony, and Dentsu Aegis Network. "Distribution of Expenditure in The Advertising Industry across India from 2016 to 2021, by Channel ." Statista, Statista Inc., 6 Jan 2019, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Sony & Dentsu Aegis Network, Distribution of expenditure in the advertising industry across India from 2016 to 2021, by channel Statista, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/ (last visited February 27, 2020)
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