In 2021, the Indian e-commerce sector spent the maximum share of its advertising budgets on television, followed by digital media with a 37 percent share in the expenditure. Moreover, the advertising expenditure on print media reduced drastically from 25 percent in 2018 to 8 percent in 2021.
Distribution of advertising expenditure in the e-commerce industry across India in 2021, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Distribution of advertising expenditure in the e-commerce industry across India in 2021, by channel [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the e-commerce industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising expenditure in the e-commerce industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The E-commerce Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the e-commerce industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited June 29, 2022)