In 2019, the Indian e-commerce sector spent the maximum share of its advertising budgets on television at 44 percent, followed by digital media with 34 percent of expenditure. Interestingly, the expenditure on print sector reduced drastically from 25 percent in 2018 to just about 13 percent in 2019.
Distribution of advertising expenditure in the e-commerce industry across India as of 2019, by channel
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of advertising expenditure in the e-commerce industry across India as of 2019, by channel [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Sony, und Dentsu Aegis Network. "Distribution of advertising expenditure in the e-commerce industry across India as of 2019, by channel." Chart. January 6, 2019. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Sony, Dentsu Aegis Network. (2019). Distribution of advertising expenditure in the e-commerce industry across India as of 2019, by channel. Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Sony, and Dentsu Aegis Network. "Distribution of Advertising Expenditure in The E-commerce Industry across India as of 2019, by Channel." Statista, Statista Inc., 6 Jan 2019, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Sony & Dentsu Aegis Network, Distribution of advertising expenditure in the e-commerce industry across India as of 2019, by channel Statista, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited February 17, 2020)
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