In 2023, the Indian e-commerce sector spent the maximum share of its advertising budgets on digital media, at 61 percent. Ad expenditure on television was roughly half that. The vertical's diversion of its ad budget was further evident in other traditional media shares, such as print.
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel
Characteristic
Expenditure share
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Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel." Chart. February 8, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The E-commerce Industry across India in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel Statista, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited September 01, 2024)
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/