In 2018 the largest chunk of digital advertising expenditure was taken up by social media with a share of 29 percent, followed by the search format at 25 percent. Ad spends on classifieds format was at a minimal five percent share.
Distribution of digital advertising expenditure across India in 2018, by format
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of digital advertising expenditure across India in 2018, by format [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Sony, und Dentsu Aegis Network. "Distribution of digital advertising expenditure across India in 2018, by format." Chart. January 6, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Sony, Dentsu Aegis Network. (2019). Distribution of digital advertising expenditure across India in 2018, by format. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Sony, and Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure across India in 2018, by Format." Statista, Statista Inc., 6 Jan 2019, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Sony & Dentsu Aegis Network, Distribution of digital advertising expenditure across India in 2018, by format Statista, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited April 04, 2020)
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