In 2021, the largest chunk of digital advertising expenditure in India was spent on social media with a share of 29 percent. This was closely followed by the online video format at 28 percent. Digital ad spends on other formats including classifieds saw an increase but were at a minimal four percent that year.
Distribution of digital advertising expenditure across India in 2021, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Distribution of digital advertising expenditure across India in 2021, by format [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of digital advertising expenditure across India in 2021, by format." Chart. January 31, 2022. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. (2022). Distribution of digital advertising expenditure across India in 2021, by format. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure across India in 2021, by Format." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network, Distribution of digital advertising expenditure across India in 2021, by format Statista, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited May 27, 2022)