In 2019 the largest chunk of digital advertising expenditure in India was spent on social media with a share of 28 percent. This was followed by the paid search format at 25 percent. Digital ad spends on other formats including classifieds was at a minimal four percent that year.
Distribution of digital advertising expenditure across India in 2019, by format
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Dentsu Aegis Network. (January 23, 2020). Distribution of digital advertising expenditure across India in 2019, by format [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of digital advertising expenditure across India in 2019, by format." Chart. January 23, 2020. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. (2020). Distribution of digital advertising expenditure across India in 2019, by format. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure across India in 2019, by Format." Statista, Statista Inc., 23 Jan 2020, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network, Distribution of digital advertising expenditure across India in 2019, by format Statista, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited March 08, 2021)