Views on short video platforms by account size 2024

During the first quarter 2024, TikTok content recorded the highest video views across all account sizes: from tiny to huge, TikTok creator accounts generated more views than content on other platforms. In comparison, content hosted on YouTube Shorts experienced lower average views as of the examined period. While TikTok medium accounts recorded approximately 9,200 views, medium accounts on YouTube Shorts generated around 360 views. Overall, Instagram and Facebook Reels generated approximately the same number of views on average.

Average video views on most popular social and short video features worldwide 1st quarter 2024, by account size

Characteristic	TikTok	Instagram Reels	Facebook Reels	YouTube Shorts
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Release date

May 2024

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Region

Worldwide

Survey time period

January to March, 2024

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

The source analyzed: 305,341 short-form videos and 47,648 accounts on YouTube;
747,071 short-form videos and 61,616 accounts on TikTok;
1,687,846 short-form videos and 232,385 accounts on Instagram;
694,683 short-form videos and143,143 accounts on Facebook;

Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: with over 50,001 followers

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