Challenges of implementing AI in digital advertising in Europe 2023

Published by Statista Research Department, May 23, 2024
During a September 2023 survey, 64 percent of responding brand and agency marketers from Europe stated that data privacy and compliance was a challenge of implementing artificial intelligence (AI) within digital advertising. The was the most frequently named issue. Technical complexity of artificial intelligence (AI) integration ranked second, mentioned by 62 percent of respondents.

Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Europe as of September 2023

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Release date

December 2023

Region

Europe

Survey time period

September 6 to 15, 2023

Number of respondents

104 respondents

Special properties

among media professionals working within a brand or agency

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Statistics on " Artificial intelligence (AI) in marketing in Europe "

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Other statistics that may interest you Artificial intelligence (AI) in marketing in Europe

Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8

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Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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