Among the three types of sponsored ads presented in the data set, the median advertising cost of sale (ACOS) of sponsored products on Amazon was the lowest, with 29.8 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type
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Perpetua Labs Limited. (March 31, 2023). Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/
Perpetua Labs Limited. "Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type." Chart. March 31, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/
Perpetua Labs Limited. (2023). Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/
Perpetua Labs Limited. "Median Amazon Sponsored Ads Advertising Cost of Sale (Acos) in The United States in 2022, by Type." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/
Perpetua Labs Limited, Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type Statista, https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/ (last visited October 31, 2024)
Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377535/amazon-sponsored-ads-acos-type-usa/