- Media & Advertising›
- Advertising & Marketing ›
Digital ad revenue share in the U.S. 2016-2020, by company
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Digital ad revenue share in the U.S. 2016-2020, by company
Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
by A. Guttmann,
last edited
Mar 20, 2018
The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.
Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
| Google (including YouTube) | Facebook (including Instagram) | Microsoft (including LinkedIn) | Oath | Amazon | Snapchat | Yelp | IAC | Hulu | Roku | Yahoo! | Other | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Google (including YouTube) | Facebook (including Instagram) | Microsoft (including LinkedIn) | Oath | Amazon | Snapchat | Yelp | IAC | Hulu | Roku | Yahoo! | Other | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Mar 20, 2018
The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- 2016 and 2017
- Special properties
- Includes advertising that appears on desktop and laptop computer as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
- Supplementary notes
- * Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2016 and 2017
- Special properties
- Includes advertising that appears on desktop and laptop computer as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
- Supplementary notes
- * Forecast.
Other statistics on the topic
Twitter
Social Media & User-Generated Content
Twitter: number of monthly active users 2010-2019
Social Media & User-Generated Content
Twitter accounts with the most followers worldwide 2019
Social Media & User-Generated Content
Reach of social media used by U.S. teens and young adults 2017
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Twitter
- 141 page/s
- English
- pptx
- Detailed references
Everything On "Twitter" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Twitter"
- Company overview
The most important statistics
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)Global Twitter revenue 2010-2018
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Twitter's revenue from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)Twitter: quarterly revenue 2011-2019
- Twitter's revenue from 1st quarter 2013 to 1st quarter 2019, by segment (in million U.S. dollars)Twitter: quarterly revenue 2013-2019, by segment
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)Twitter annual net income 2010-2018
- Twitter's net income from 1st quarter 2012 to 1st quarter 2019 (in million U.S. dollars)Twitter: quarterly net income 2012-2019
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)Twitter: ad spend 2014-2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Benchmark
The most important statistics
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of March 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
- Leading mobile app publishers in the United States as of March 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Leading digital publishers in the United States as of March 2019, based on reachTop digital publishers in the U.S. 2019, by user reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- User demographics
The most important statistics
- Leading countries based on number of Twitter users as of July 2019 (in millions)Countries with the most Twitter users 2019
- Leading countries ranked by share of Twitter users as of July 2018Twitter user share in selected countries 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active users 2010-2019
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active U.S. users 2010-2019
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active international users 2010-2019
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 1st quarter 2019 (in millions)Twitter: number of monetizable daily active users worldwide 2017-2019
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 1st quarter 2019 (in millions)Twitter: number of monetizable daily active U.S. users 2017-2019
- Number of Twitter users in the United States from 2017 to 2022 (in millions)Twitter: number of users in the United States 2017-2022
- Advertising and marketing
The most important statistics
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)Media companies: ad revenues 2017
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Popular accounts
The most important statistics
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- World leaders with the most Twitter followers as of May 2018Twitter: world leaders with the most Twitter followers 2018
- Most influential media-related accounts on Twitter in the United States as of 2018Most influential media-related Twitter accounts in the U.S. 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018Most influential gaming-related Twitter accounts worldwide 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018Most influential fashion-related Twitter accounts in the U.S. 2018
- Most influential food-related accounts on Twitter worldwide as of 2018Most influential food-related Twitter accounts worldwide 2018
- Media and events
The most important statistics
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018Twitter number of live streamed events worldwide 2017-2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform2018 Winter Olympics social media post volume, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017Importance of social media for U.S. TV superfans on Twitter 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)Most social TV series in the United States 2018
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)Twitter: online buzz of U.S. tv series 2018
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslotU.S. ad-supported TV share of voice on Twitter 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genreU.S. ad-supported TV share of voice on Twitter 2018, by genre
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Ad-selling companies worldwide: digital advertising market share 2016-2019
- Digital display ad market share of major ad-selling companies in the U.S. 2016-2019
- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Digital ad spending per internet user in the U.S. 2015-2018
- Digital ad spending per internet user in Canada 2012-2020
- Desktop display ad spend in the U.S. 2014-2019
- Digital advertising revenue in India from 2008 to 2023
- Digital ad spending per internet user in the United Kingdom (UK) 2011-2017
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Digital and print advertising revenue of U.S. newspapers 2003-2014
- Digital advertising investments planned by French companies 2018, by media
- Share of online advertising segments in China by revenue until 2016
- Digital advertising revenue in the United States 2015-2018
- UK: share of total revenue accounted for by ad revenue of popular websites in 2014
- Digital share of advertising spending in Ireland 2008-2015
- Production value of the advertising & market research industry in Austria 2008-2015
- Personnel costs of the advertising & market research sector in Sweden 2008-2015
- Digital advertising share of advertising spending in France 2010-2015
- Brazil: leading online display advertisers 2017
- Distribution of e-commerce digital advertising expenditure in India 2018 by format
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in the Netherlands
- Advertising market in the U.S.
- Advertising in Italy
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
- Advertising in North America
- Full Year 2017 Podcast Ad Revenue Study
- Internet Advertising Revenue Report 2018
Statistics on "Twitter"
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 1st quarter 2019, by segment (in million U.S. dollars)
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)
- Twitter's net income from 1st quarter 2012 to 1st quarter 2019 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of copyright takedown notices submitted to Twitter from January 2013 to June 2018, by month
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Leading digital publishers in the United States as of March 2019, based on reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Which one social networking site do you use most often?
- Social media awareness in the United States as of February 2019
- Leading countries based on number of Twitter users as of July 2019 (in millions)
- Leading countries ranked by share of Twitter users as of July 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 1st quarter 2019 (in millions)
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 1st quarter 2019 (in millions)
- Number of Twitter users in the United States from 2017 to 2022 (in millions)
- Twitter penetration rate in the United States from 2017 to 2022
- Distribution of Twitter users in the United States as of September 2018, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by gender
- Percentage of U.S. adults who use Twitter as of February 2019, by educational background
- Percentage of U.S. internet users who use Twitter as of January 2018, by urbanity
- Distribution of Twitter news consumers in the United States as of August 2018, by age
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Social media activities on select social networks by social media users in the United States in February 2019
- Share of consumers who used selected social media networks to access news in the last week worldwide as of February 2019
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2019
- Most important social media platforms for marketers worldwide as of January 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average number of daily brand posts on Twitter as of July 2018, by vertical
- Average number of daily brand retweets on Twitter as of July 2018, by vertical
- Average number of daily brand audience mentions on Twitter as July 2018, by vertical
- Average audience sentiment of brands on Twitter as of July 2018, by vertical
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)
- World leaders with the most Twitter followers as of May 2018
- Most influential media-related accounts on Twitter in the United States as of 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018
- Most influential food-related accounts on Twitter worldwide as of 2018
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
- Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019
- Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
- Digital advertising spending per internet user in the United States from 2015 to 2018 (in U.S. dollars)
- Digital advertising spending per internet user in Canada from 2012 to 2020 (in U.S. dollars)
- Desktop display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Digital advertising revenue in India from 2008 to 2023 (in billion Indian rupees)
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Digital and print advertising revenue of U.S. newspapers from 2003 to 2014 (in billion U.S. dollars)
- On which channels will your company invest primarily in digital marketing?*
- Share of online advertising segments in China from 2008 to 2016, by revenue
- Net digital advertising revenue by company in the United States from 2015 to 2018 (in billion U.S. dollars)
- Share of total revenue accounted for by advertising revenue for the ten leading websites by popularity in the United Kingdom (UK) in 2014*
- Digital advertising share of advertising spending in Ireland from 2008 to 2015
- Annual production value of the advertising and market research industry in Austria from 2008 to 2015 (in million euros)
- Annual personnel costs of the advertising and market research sector in Sweden from 2008 to 2015 (in million euros)
- Share of advertising spending going on digital advertising in France from 2010 to 2015
- Leading online display advertisers in Brazil in 2017 (in million Brazilian reals)
- Distribution of digital advertising expenditure in the e-commerce industry across India as of May 2018, by format
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.