The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.
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Digital ad revenue share in the U.S. 2016-2020, by company
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Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
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The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.
| Google (including YouTube) | Facebook (including Instagram) | Microsoft (including LinkedIn) | Oath | Amazon | Snapchat | Yelp | IAC | Hulu | Roku | Yahoo! | Other | ||
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| Google (including YouTube) | Facebook (including Instagram) | Microsoft (including LinkedIn) | Oath | Amazon | Snapchat | Yelp | IAC | Hulu | Roku | Yahoo! | Other | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - | - |
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The statistic presents the distribution of net digital ad revenue in the United States from 2016 to 2020, by company. In 2017, Facebook's share of total U.S. digital advertising revenues amounted to 19.9 percent.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2016 and 2017
- Special properties
- Includes advertising that appears on desktop and laptop computer as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- 2016 and 2017
- Special properties
- Includes advertising that appears on desktop and laptop computer as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
- Supplementary notes
- * Forecast.
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Statistics on "YouTube"
- Benchmark
The most important statistics
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)Streaming sessions on U.S. video properties 2017
- Leading music and audio apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)Leading Android music apps worldwide 2018, by downloads
- Leading music apps in the Apple App Store in the United States in November 2018, by number of downloadsLeading iPhone music apps in the U.S. 2018, by downloads
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2018, by revenue
- Leading music apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)Leading iPhone music apps in the U.S. 2018, by revenue
- U.S. customer satisfaction with social media sites in 2018 (index score)ACSI - U.S. customer satisfaction with social media sites 2018
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visitsLeading social media traffic referral sources H2 2017
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by genderYouTube usage reach in the United States 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Do you have any favorite YouTube channels that you watch regularly?U.S. YouTube users who regularly watch favorite YouTube channels 2017
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of January 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of January 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2018
- Most popular YouTube beauty and style channels as of January 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Content
The most important statistics
- Most popular YouTube videos based on total global views as of December 2018 (in billions)Most viewed YouTube videos of all time 2018
- Fastest viral videos as of May 2018, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2018
- Fastest viral videos to reach 1 billion YouTube streams as of July 2017 (in days)Fastest viral videos based on days needed to reach 1 billion views as of 2017
- What is the most you would be willing to pay for YouTube?Price consumers are willing to pay for YouTube U.S. 2017
- What is the most you would be willing to pay for YouTube TV?Price consumers are willing to pay for YouTube TV U.S. 2017
- Share of consumers who believe web series* should not be considered as TV shows in the United States as of September 2017Web series on YouTube/Vimeo should not be considered as TV shows U.S. 2017
- Sources used for keeping up-to-date with music in the United States in 2017Sources used for keeping up-to-date with music U.S. 2017
- Share of worldwide YouTube users who watched a video posted by a celebrity or vlogger in the past month as of 3rd quarter 2016, by age groupGlobal YouTube celebrity or vlogger viewership 2016, by age group
- Marketing and advertising
The most important statistics
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)YouTube: revenues worldwide 2016-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most viewed ads on YouTube in 2017 (in million views)YouTube: most viewed ads 2017
- Most popular YouTube brand channels as of January 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by subscribers
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
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Statistics
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- Digital display ad revenue growth in the U.S. 2016-2019, by company
- Digital advertising revenue in India from 2007 to 2021
- Desktop display ad spend in the U.S. 2014-2019
- Digital ad spending per internet user in the U.S. 2015-2018
- Digital ad spending per internet user in Canada 2012-2020
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Digital ad spending per internet user in the United Kingdom (UK) 2011-2017
- Digital and print advertising revenue of U.S. newspapers 2003-2014
- Share of online advertising segments in China by revenue until 2016
- Digital advertising revenue in the United States 2015-2018
- Media companies: ad revenues 2017
- Advertising market in Australia 2016 and 2021 by platform
- UK: share of total revenue accounted for by ad revenue of popular websites in 2014
- Personnel costs of the advertising & market research sector in Portugal 2008-2016
- Market size of the digital classifieds in India 2011-2015
- Production value of the advertising & market research industry in Slovakia 2008-2015
- Advertising revenue of Transport for London (TfL) in the UK 2002-2018
- Frequency of seeing ads around offensive online content in the U.S. 2017
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- Advertising in Italy
- Advertising in the Netherlands
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
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- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
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Statistics on the topic
Free statistics
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- U.S. customer satisfaction with social media sites in 2018 (index score)
- Leading sources of worldwide social media referral traffic in the 2nd half 2017, by share of visits
- Annual growth of YouTube users worldwide from 2016 to 2021
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Percentage of U.S. internet users who use YouTube as of January 2018, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanity
- Do you have any favorite YouTube channels that you watch regularly?
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Preferred social media platforms accessed by internet users in the United States to share life milestones as of September 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by country
- Share of internet users in the United States who are likely to use YouTube in-app messaging and video sharing as of August 2017
- Most viewed YouTube channels worldwide as of January 2019, by monthly views (in billions)
- Most viewed YouTube channel owners of all time as of January 2019, by views (in billions)
- Most popular YouTube channels as of January 2019, ranked by number of subscribers (in millions)
- Most popular YouTube beauty and style channels as of January 2019, ranked by number of subscribers (in millions)
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)
- Most popular YouTube videos based on total global views as of December 2018 (in billions)
- Fastest viral videos as of May 2018, based on number of views in 24 hours after upload (in millions)
- Fastest viral videos to reach 1 billion YouTube streams as of July 2017 (in days)
- Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by gender
- Share of consumers with an active YouTube or YouTube Red subscription in the United States as of February 2017, by age group
- Most viewed ads on YouTube in 2017 (in million views)
- Digital and print advertising revenue of U.S. newspapers from 2003 to 2014 (in billion U.S. dollars)
- Annual personnel costs of the advertising and market research sector in Portugal from 2008 to 2016 (in million euros)
- Annual production value of the advertising and market research industry in Slovakia from 2008 to 2015 (in million euros)
Premium Statistics
- Leading music and audio apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)
- Leading music apps in the Apple App Store in the United States in November 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Leading music apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Number of YouTube users worldwide from 2016 to 2021 (in billions)
- Share of consumers who use streaming services weekly in selected countries worldwide as of October 2017*
- Weekly active user penetration of YouTube for music videos in selected countries* worldwide from 4th quarter 2016 to 4th quarter 2018
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)
- Most popular YouTube gaming channels as of December 2018, ranked by number of subscribers (in millions)
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)
- What is the most you would be willing to pay for YouTube?
- What is the most you would be willing to pay for YouTube TV?
- Share of consumers who believe web series* should not be considered as TV shows in the United States as of September 2017
- Sources used for keeping up-to-date with music in the United States in 2017
- Share of worldwide YouTube users who watched a video posted by a celebrity or vlogger in the past month as of 3rd quarter 2016, by age group
- Do you have a favorable or unfavorable view of YouTube Red?
- Worldwide gross revenue of YouTube in 2016 and 2018 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Most popular YouTube brand channels as of January 2019, ranked by total number of video views (in billions)
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Net digital display ad market share of major ad-selling companies in the United States from 2016 to 2019
- Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019
- Change in net digital display ad revenue in the United States from 2016 to 2019, by company
- Digital advertising revenue in India from 2007 to 2021 (in billion Indian rupees)
- Desktop display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Digital advertising spending per internet user in the United States from 2015 to 2018 (in U.S. dollars)
- Digital advertising spending per internet user in Canada from 2012 to 2020 (in U.S. dollars)
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Digital advertising spending per internet user in the United Kingdom (UK) from 2011 to 2017 (in GBP)
- Share of online advertising segments in China from 2008 to 2016, by revenue
- Net digital advertising revenue by company in the United States from 2015 to 2018 (in billion U.S. dollars)
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)
- Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars)
- Share of total revenue accounted for by advertising revenue for the ten leading websites by popularity in the United Kingdom (UK) in 2014*
- Market size of digital classifieds in India from 2011 to 2015 (in billion Indian rupees)
- Advertising revenue of Transport for London (TfL) in the United Kingdom (UK) from fiscal year 2002/03 to fiscal year 2017/18 (in million GBP)*
- How often do you see any advertising around offensive content that you see online?
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