In 2021, Google accounted for an estimated 28.6 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 23.8 and 11.3 percent, respectively.
Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023
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Statistics on Digital advertising in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Share of digital ad revenue worldwide 2019-2027
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Basic Statistic Digital ad spend growth 2021-2025, by format
- Premium Statistic Fastest growing digital ad markets worldwide 2023
U.S. overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2021
- Premium Statistic Growth of digital advertising in the U.S. 2016-2021
- Premium Statistic Change in digital ad spend in the U.S. 2022-2023
- Premium Statistic Share of ad revenue in the U.S. 2022, by medium
- Premium Statistic Digital ad spending per internet user in the U.S. 2017-2026
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2022, by industry
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
Formats
7
- Basic Statistic Breakdown of U.S. online ad revenue 2021, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Search ad spend in the U.S. 2019-2022
- Premium Statistic Digital Market Outlook: banner ad spending in the U.S. 2017-2026
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2017-2026
- Premium Statistic Digital audio ad spend in the U.S. 2016-2021
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
Mobile
7
- Premium Statistic Mobile ad spend in the U.S. 2010-2021
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Mobile share in digital ad spend in the U.S. 2021, by industry
- Basic Statistic App monetization methods by U.S. publishers 2023
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Major mobile app ads preferred by adults in the U.S. 2021
Agencies & publishers
5
- Premium Statistic Revenue of digital advertising agencies in the U.S. 2012-2022
- Premium Statistic Share of digital in U.S. agency revenue 2009-2021
- Premium Statistic Employment at digital advertising agencies in the U.S. 2012-2022
- Premium Statistic Wages at digital advertising agencies in the U.S. 2012-2022
- Premium Statistic Leading digital agency networks in the U.S. 2021
Consumer attitudes
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
- Premium Statistic Attitude towards personalized ads in the U.S. 2022
- Premium Statistic Share of consumers receiving mistargeted ads from brands in the U.S. 2022
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
Further related statistics
17
- Digital ad spending per internet user in Canada 2012-2020
- Digital ad spend in the Nordics 2021, by country
- Social ad revenue growth in the U.S. 2015-2018
- Online advertising revenue in the U.S. 2019-2021, by half-year
- Radio ad revenue in the U.S. 2009-2015, by source
- Digital newspaper advertising revenue share in the U.S 2011-2020
- Leading internet companies in China 2021, by online ad revenue
- Market share of internet companies in China by online ad revenue 2012
- Market share of online advertising in China 2022, by segment
- Internet ad revenue in South Korea 2016-2022, by format
- Share of ad revenue in Qatar by media platform 2015
- Costa Rica: largest OOH advertisers 2020
- Chile: main motorcycles digital advertisers 2019
- Puerto Rico: largest wine digital advertisers 2019
- Pluto TV advertising revenue growth in the U.S. 2019-2022
- Digital post-bid ad fraud rate worldwide 2019-2022
- Uruguay: most advertised apps 2019
Further Content: You might find this interesting as well
Statistics
- Digital ad spending per internet user in Canada 2012-2020
- Digital ad spend in the Nordics 2021, by country
- Social ad revenue growth in the U.S. 2015-2018
- Online advertising revenue in the U.S. 2019-2021, by half-year
- Radio ad revenue in the U.S. 2009-2015, by source
- Digital newspaper advertising revenue share in the U.S 2011-2020
- Leading internet companies in China 2021, by online ad revenue
- Market share of internet companies in China by online ad revenue 2012
- Market share of online advertising in China 2022, by segment
- Internet ad revenue in South Korea 2016-2022, by format
- Share of ad revenue in Qatar by media platform 2015
- Costa Rica: largest OOH advertisers 2020
- Chile: main motorcycles digital advertisers 2019
- Puerto Rico: largest wine digital advertisers 2019
- Pluto TV advertising revenue growth in the U.S. 2019-2022
- Digital post-bid ad fraud rate worldwide 2019-2022
- Uruguay: most advertised apps 2019
eMarketer. (February 4, 2022). Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023." Chart. February 4, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. (2022). Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Share of Amazon, Facebook, and Google in Net Digital Ad Revenue in The United States from 2019 to 2023." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer, Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/ (last visited March 22, 2023)
Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023 [Graph], eMarketer, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/