Digital ad revenue share in the U.S. 2021-2026, by company

Published by Statista Research Department, Jun 25, 2024

In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

Share of major ad-selling companies in digital advertising revenue in the United States from 2021 to 2026

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Release date

May 2024

Region

United States

Survey time period

2020 to 2023

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Supplementary notes

* Forecast.

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Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

8

Further related statistics

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing in the U.S.
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