In 2021, Google accounted for an estimated 28.6 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 23.8 and 11.3 percent, respectively.
Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023
includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
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eMarketer. (February 4, 2022). Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023." Chart. February 4, 2022. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. (2022). Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer. "Share of Amazon, Facebook, and Google in Net Digital Ad Revenue in The United States from 2019 to 2023." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/
eMarketer, Share of Amazon, Facebook, and Google in net digital ad revenue in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/242549/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue/ (last visited May 20, 2022)
