Digital retail media ad spend in the U.S. 2019-2023, by company

Published by Statista Research Department, Aug 7, 2023
In 2020, Amazon attracted 76.7 percent of digital media advertising spending in the United States. Walmart's share stood at 4.9 percent, and Instacart's share was at 1.4 percent. That year, the U.S. digital retail media ad spend amounted to 20.5 billion U.S. dollars.

Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023

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Release date

May 2022

Region

United States

Survey time period

2019 and 2020

Special properties

includes advertising that appears on desktop and laptop computers, as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Supplementary notes

* Forecast.

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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