In 2020, Amazon attracted 76.7 percent of digital media advertising spending in the United States. Walmart's share stood at 4.9 percent, and Instacart's share was at 1.4 percent. That year, the U.S. digital retail media ad spend amounted to 20.5 billion U.S. dollars.
Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023
includes advertising that appears on desktop and laptop computers, as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
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improvado.io. (May 31, 2022). Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. "Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023." Chart. May 31, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. (2022). Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io. "Share of Selected Companies in Digital Retail Media Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
improvado.io, Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/ (last visited October 31, 2024)
Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023 [Graph], improvado.io, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1319529/digital-retail-media-ad-spend-company-usa/
