During the September 2023 survey, 56 percent of responding brand and agency marketers from Germany stated that limited understanding of artificial intelligence (AI) capabilities was a challenge of implementing artificial intelligence (AI) within digital advertising. The was the most frequently named issue. Technical complexity of artificial intelligence (AI) integration ranked second, mentioned by 41 percent of respondents.
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ExchangeWire, & StackAdapt. (December 31, 2023). Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/
ExchangeWire, und StackAdapt. "Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023." Chart. December 31, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/
ExchangeWire, StackAdapt. (2023). Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/
ExchangeWire, and StackAdapt. "Challenges in Implementing Artificial Intelligence (Ai) within Digital Advertising According to among Media Professionals in Germany as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/
ExchangeWire & StackAdapt, Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023 Statista, https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/ (last visited October 13, 2024)
Challenges in implementing artificial intelligence (AI) within digital advertising according to among media professionals in Germany as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1466967/challenges-ai-digital-advertising-europe/
