Most expensive keywords in Google Adwords 2017

Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)

Most expensive keywords in Google Adwords 2017 An undisputable winner in a ranking of the most expensive keywords on the Google AdWords platform is ‘business services’ with a cost of 58.64 U.S. dollars per click. In second place was ‘bail bonds’, for which Google was earning just 16 cents less for clicks on searches for the keyword. CPC for the term ‘casino’ ranked third, with a cost of 55.48 U.S. dollars. The least expensive keywords in the ranking were ‘pest control’, ‘termite’ and ‘plumber’, all under 40 dollars per click.
Is Google the king of search advertising?

  It certainly seems that way, as the search engine was estimated to bring in more than 85 billion U.S. dollars from search advertising in 2017, whilst Google’s Chinese equivalent and closest competitor, Baidu, generated search ad revenue eight times lower than that. Google has reigned over search advertising for longer than any of its competitors, with marketers investing the majority of their dollars in promoting products and services via either the display network or as text next to search engine results. However, nowadays, with the growing popularity of Amazon and their vast presence on the publishing scene, as well as Facebook’s enormous audience reach, Google’s kingdom is being challenged by the two platforms. What is more, the developing attraction towards using voice search among customers, and consequently among marketers who consider Amazon’s Alexa to have higher marketing value shows that Google needs to step up its game.
Show more

Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)

Loading statistic...
Expand statistic
Average cost-per-click (in U.S. dollars)
Business Services58.64
Bail Bonds58.48
Casino55.48
Lawyer54.86
Asset Management49.86
Insurance48.41
Cash Services & Payday Loans48.18
Cleanup & Restoration Services47.61
Degree47.36
Medical Coding Services46.84
Rehab46.14
Psychic43.78
Timeshare42.13
HVAC Software41.24
Business Software41.12
Medical Needs40.73
Loans40.69
Plumber39.19
Termites38.88
Pest Control38.84
Average cost-per-click (in U.S. dollars)
Business Services58.64
Bail Bonds58.48
Casino55.48
Lawyer54.86
Asset Management49.86
Insurance48.41
Cash Services & Payday Loans48.18
Cleanup & Restoration Services47.61
Degree47.36
Medical Coding Services46.84
Rehab46.14
Psychic43.78
Timeshare42.13
HVAC Software41.24
Business Software41.12
Medical Needs40.73
Loans40.69
Plumber39.19
Termites38.88
Pest Control38.84
Download Settings Share
Download started
Please be patient - this may take a moment
An undisputable winner in a ranking of the most expensive keywords on the Google AdWords platform is ‘business services’ with a cost of 58.64 U.S. dollars per click. In second place was ‘bail bonds’, for which Google was earning just 16 cents less for clicks on searches for the keyword. CPC for the term ‘casino’ ranked third, with a cost of 55.48 U.S. dollars. The least expensive keywords in the ranking were ‘pest control’, ‘termite’ and ‘plumber’, all under 40 dollars per click.
Is Google the king of search advertising?

  It certainly seems that way, as the search engine was estimated to bring in more than 85 billion U.S. dollars from search advertising in 2017, whilst Google’s Chinese equivalent and closest competitor, Baidu, generated search ad revenue eight times lower than that. Google has reigned over search advertising for longer than any of its competitors, with marketers investing the majority of their dollars in promoting products and services via either the display network or as text next to search engine results. However, nowadays, with the growing popularity of Amazon and their vast presence on the publishing scene, as well as Facebook’s enormous audience reach, Google’s kingdom is being challenged by the two platforms. What is more, the developing attraction towards using voice search among customers, and consequently among marketers who consider Amazon’s Alexa to have higher marketing value shows that Google needs to step up its game.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Online advertising metrics
Online advertising metrics

All Information
in one Presentation

Online advertising metrics

Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online advertising metrics"
  • Overview
  • Facebook
  • Twitter
  • Google
  • E-mail
  • Influencer marketing
  • YouTube
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.