U.S. retail marketing budget share spent on selected publishing platforms 2018

This statistic presents the share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018. According to the findings, Amazon was the third most popular advertising publisher among major retailers, commanding 14 percent of their marketing budgets.

Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018

Share of marketing budgets
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Sources

Release date

February 2018

Region

Worldwide

Survey time period

2018*

Number of respondents

100 respondents

Special properties

responsnes from digital advertising decision-makers at retail companies generating at least $50 million in online sales annually

Supplementary notes

*The source did not provide the exact survey date.

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Statistics on "Instagram marketing and advertising"

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