In 2022 gift, novelty, and souvenir store sales in the United States amounted to around 21.15 billion U.S. dollars, marking a slight increase on the previous year.
Holiday retail sales in the United States
Sales of the gift, novelty, and souvenir industry dropped during the market crash in 2008, as did retail, and the holiday retail sales in the United States overall. However, following the market fall, holiday retail sales started recovering, reaching approximately 930 billion U.S. dollars in 2022, from 503 billion back in 2009. While Millennials and younger consumers tend to choose travel and entertainment over more traditional gifts, presents remain an important role to show appreciation or love towards others. Gift cards, for instance, were amongst the most popular Christmas gifts in the United States in 2023.
Gift-giving on Valentine’s day
Valentine’s Day is a big deal in the United States. In 2024, planned Valentine’s Day spending was expected to reach almost 26 billion U.S. dollars, with jewelry and an evening out being some of the preferred gifts or experiences to give. Traditional brick-and-mortar stores remain popular for purchasing presents; however, more and more customers are turning to online channels to do so. According to a survey conducted in 2021, nearly 40 percent of male respondents were planning to purchase their gifts through Amazon. In that same survey, roughly two-thirds of male consumers in the country intended to buy Valentine’s presents while about six in ten women were planning to do the same.
Gift, novelty, and souvenir store sales in the United States from 1992 to 2022
(in billion U.S. dollars)
Year
Retail sales in billion U.S. dollars
2022
21.15
2021
19.58
2020
14.01
2019
18.86
2018
18.91
2017
17.8
2016
17.83
2015
17.47
2014
17.01
2013
16.54
2012
16.05
2011
15.97
2010
15.54
2009
15.08
2008
16.82
2007
18.04
2006
18.5
2005
17.61
2004
17.63
2003
17.69
2002
18.06
2001
18.5
2000
18.91
1999
18.41
1998
17.6
1997
16.33
1996
15.3
1995
14.5
1994
13.91
1993
12.75
1992
12.23
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Numbers have been rounded.
Figures are not adjusted for price changes. Retail and food services total and other subsector totals may include data for kinds of business not shown. Additional information on sample design, estimation procedures, and measures of sampling variability can be found here.
Estimates are shown in millions of dollars and are based on data from the Annual Retail Trade Survey. Estimates have been adjusted using preliminary results of the 2017 Economic Census.
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US Census Bureau. (January 29, 2024). Gift, novelty, and souvenir store sales in the United States from 1992 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/
US Census Bureau. "Gift, novelty, and souvenir store sales in the United States from 1992 to 2022 (in billion U.S. dollars)." Chart. January 29, 2024. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/
US Census Bureau. (2024). Gift, novelty, and souvenir store sales in the United States from 1992 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/
US Census Bureau. "Gift, Novelty, and Souvenir Store Sales in The United States from 1992 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/
US Census Bureau, Gift, novelty, and souvenir store sales in the United States from 1992 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/ (last visited December 12, 2024)
Gift, novelty, and souvenir store sales in the United States from 1992 to 2022 (in billion U.S. dollars) [Graph], US Census Bureau, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/197723/annual-gift-and-souvenir-store-sales-in-the-us-since-1992/