Gift, novelty, and souvenir store sales in the U.S. 1992-2017

This timeline shows gift, novelty, and souvenir store sales in the United States from 1992 to 2017. In 2017, U.S. gift, novelty, and souvenir store sales amounted to about 16.75 billion U.S. dollars.

Additional information on the novelty and gifts market in the US

The statistic above shows how sales in the gift, novelty and souvenir sector dropped following the market crash in 2008, as did retail in the United States overall. A comparison of gift purchases in 2015 between millennials and consumers aged 35 and over shows that younger people are choosing travel and entertainment over more traditional gifts than their older counterparts. Moreover, many physical gifts are not from the standard product ranges of such stores. A look at the leading gift plans among consumers in the U.S. in 2015 shows that 63 percent of consumers planned on giving clothing or accessories as a gift.

Gift, novelty and souvenir stores also specialize in a number of products that are complementary to the main gift. If the trend of increasing holiday retail sales in the United States continues; sales of other products such as gift wrap, greeting cards and city specific side gifts are likely to increase. Moreover, sales may also be boosted by projected increases in international tourist arrivals in the coming years.

Gift, novelty, and souvenir store sales in the United States from 1992 to 2017

YearBillion U.S. dollars
1716.75
1616.87
1516.8
1416.58
1316.33
1216.05
1115.97
1015.54
0915.08
0816.82
0718.04
0618.5
0517.61
0417.63
0317.69
0218.06
0118.5
0018.91
9918.41
9817.6
9716.33
9615.3
9514.5
9413.91
9312.75
9212.23
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Source

Release date

April 2019

Region

United States

Survey time period

1992 to 2017

Supplementary notes

Numbers have been rounded to provide a better understanding of the statistic.
Figures are not adjusted for price changes. Retail and food services total and other subsector totals may include data for kinds of business not shown. Additional information on sample design, estimation procedures, and measures of sampling variability can be found here.
Estimates are shown in millions of dollars and are based on data from the Annual Retail Trade Survey. Estimates have been adjusted using preliminary results of the 2012 Economic Census.

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