GQ's advertising revenue from 2006 to 2013
The statistic above shows GQ's advertising revenue from 2006 to 2013. In 2011, the men's magazine generated a total advertising revenue of 188.76 million U.S. dollars. In 2012, the revenue grew by 0.8 percent to reach 190.21 million.
GQ and the magazine advertising industry - additional information
Gentlemen’s Quarterly, more commonly known as GQ, released its first issue in 1957. The company is based in New York and was originally an American men’s fashion magazine directed towards wholesale buyers and retail sellers. As of 2014, the magazine was circulated in almost 20 countries around the world. GQ’s brand events include GQ’s Man of the Year, Country Living, the Country Living Fair, and Property Week. The magazine also arranges annual high profile conferences, networking events, and webinars which have strongly improved the brand’s popularity in the past.
2013 saw GQ’s advertising revenue increase from 162 million U.S. dollars in 2009 to 218 million U.S. dollars. In that same year, GQ was the leading men’s lifestyle magazine in the United States in terms of number of advertising pages with over 1,300 pages. Often presented in GQ as well as other magazines dedicated to men and women’s lifestyle, advertising for toiletries and was the leading magazine ad category, generating 3.2 billion U.S. dollars in revenue in 2012 in the United States.
In 2005, global magazine ad spending totalled 43.7 billion U.S. dollars and is expected to decrease to 35.9 billion U.S. dollars by 2016. Magazine ad spending is also expected to lose ground in the advertisement market as it has lost out to digital mediums. As of 2013, a large portion of media advertising expenditure was dedicated to TV and digital media, with 31 percent and 25 percent of the share, respectively. Magazines on the other hand only accounted for six percent of global advertising expenditure, a figure which is expected to fall by 2018.
GQ and the magazine advertising industry - additional information
Gentlemen’s Quarterly, more commonly known as GQ, released its first issue in 1957. The company is based in New York and was originally an American men’s fashion magazine directed towards wholesale buyers and retail sellers. As of 2014, the magazine was circulated in almost 20 countries around the world. GQ’s brand events include GQ’s Man of the Year, Country Living, the Country Living Fair, and Property Week. The magazine also arranges annual high profile conferences, networking events, and webinars which have strongly improved the brand’s popularity in the past.
2013 saw GQ’s advertising revenue increase from 162 million U.S. dollars in 2009 to 218 million U.S. dollars. In that same year, GQ was the leading men’s lifestyle magazine in the United States in terms of number of advertising pages with over 1,300 pages. Often presented in GQ as well as other magazines dedicated to men and women’s lifestyle, advertising for toiletries and was the leading magazine ad category, generating 3.2 billion U.S. dollars in revenue in 2012 in the United States.
In 2005, global magazine ad spending totalled 43.7 billion U.S. dollars and is expected to decrease to 35.9 billion U.S. dollars by 2016. Magazine ad spending is also expected to lose ground in the advertisement market as it has lost out to digital mediums. As of 2013, a large portion of media advertising expenditure was dedicated to TV and digital media, with 31 percent and 25 percent of the share, respectively. Magazines on the other hand only accounted for six percent of global advertising expenditure, a figure which is expected to fall by 2018.
