Instagram: distribution of global audiences 2024, by age and gender

Distribution of Instagram users worldwide as of April 2024, by age and gender

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Release date

April 2024

Region

Worldwide

Survey time period

April 2024

Age group

18 years and older

Special properties

based on addressable ad audience

Supplementary notes

Values may not sum up to 100 percent due to rounding.
Facebook's tools do not publish audience data for genders other than "male" or "female".

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Statistics on " Instagram "

Other statistics that may interest you Instagram

Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

14
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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