This statistic shows the distribution of active Instagram users worldwide as of January 2019, sorted by age group and gender. During the survey period it was found that 15 percent of global active Instagram were women between the ages of 18 and 24 years.
- Internet›
- Social Media & User-Generated Content›
Instagram: distribution of global audiences 2019, by age and gender
Distribution of Instagram users worldwide as of January 2019, by age and gender
This statistic shows the distribution of active Instagram users worldwide as of January 2019, sorted by age group and gender. During the survey period it was found that 15 percent of global active Instagram were women between the ages of 18 and 24 years.
Loading statistic...
| Female | Male | |
|---|---|---|
| 13-17 | 3% | 3% |
| 18-24 | 15% | 17% |
| 25-34 | 16% | 17% |
| 35-44 | 9% | 7% |
| 45-54 | 5% | 4% |
| 55-64 | 2% | 1% |
| 65+ | 1% | 1% |
| Female | Male | |
|---|---|---|
| 13-17 | 3% | 3% |
| 18-24 | 15% | 17% |
| 25-34 | 16% | 17% |
| 35-44 | 9% | 7% |
| 45-54 | 5% | 4% |
| 55-64 | 2% | 1% |
| 65+ | 1% | 1% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the distribution of active Instagram users worldwide as of January 2019, sorted by age group and gender. During the survey period it was found that 15 percent of global active Instagram were women between the ages of 18 and 24 years.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
More information
- Region
- Worldwide
- Survey time period
- January 2019
- Age group
- 13 years and older
- Special properties
- based on addressable ad audience
- Supplementary notes
- Values may not sum up to 100 percent due to rounding.
Other interesting statistics
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Instagram
- 129 page/s
- English
- pptx
- Detailed references
Everything On "Instagram" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Instagram"
- Overview
The most important statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)Number of daily active Instagram users 2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Projected annual Instagram user growth in the United States from 2017 to 2022U.S. Instagram user development 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)Instagram: number of global users 2016-2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)Price of selected acquisitions by Facebook 2017
- Benchmark
The most important statistics
- Leading countries based on number of Instagram users as of January 2019 (in millions)Countries with the most Instagram users as of October 2019
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018Reach of most popular U.S. smartphone apps 2018
- Demographics
The most important statistics
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016Instagram: global Millennial membership 2014-2016
- Distribution of Instagram users worldwide as of January 2019, by age and genderInstagram: distribution of global audiences 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age groupInstagram: distribution of global audiences 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by genderInstagram: distribution of global audiences 2019, by gender
- Distribution of Instagram users in the United States as of November 2018, by age groupInstagram user share in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)Instagram usage reach in the United States 2018, by income
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Usage
The most important statistics
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Usage penetration of Instagram in selected countries as of January 2019Instagram usage 2019, by country
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Frequency of Instagram use in the United States as of February 2018, by genderInstagram usage frequency in the United States 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age groupInstagram usage frequency in the United States 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)Most instagrammed tourist attractions worldwide 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017Social media live stream audiences worldwide 2016-2017
- Advertising and marketing
The most important statistics
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)Instagram: most-engaged publishers 2018
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos postedLeading news & media publishers on Instagram worldwide 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile sizeAverage daily Instagram brand posts 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Influencers
The most important statistics
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age groupOnline brand discovery through celebrity endorsements 2017, by age
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)Popular sponsored influencers on Instagram 2017
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagements 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagements 2017, by follower count
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. cell phone users who use Instagram in 2013, by ethnicity
- Share of U.S. cell phone users who use Instagram in 2013, by education
- Share of U.S. cell phone users who use Instagram in 2013, by income
- Share of U.S. cell phone users who use Instagram in 2013, by gender
- Share of U.S. cell phone users who use Instagram in 2013, by age
- Share of U.S. cell phone users who use Snapchat in 2013, by income
- Share of U.S. cell phone users who use Snapchat in 2013, by gender
- Share of U.S. cell phone users who use Snapchat in 2013, by ethnicity
- Share of U.S. cell phone users who use Snapchat in 2013, by age
- Share of young French adults using Instagram and Snapchat by age 2018
- Brazil: Instagram user share 2018, by age group
- Reasons to have a Instagram account among Flemish individuals in Belgium 2015
- Argentina: Instagram user share 2018, by age group
- Instagram users according to access device in Spain 2015
- Number of posts published by French media on their Instagram page 2016
- Daily use of photo social media apps 2016, by age
- Number of mobile internet users in France 2014-2021
- Passion: current and past usage in the United Kingdom (UK) June 2017
- Forbidden Fruit Dating: current & past usage UK 2017, by marital status & contentment
- Fling: current and past usage in the United Kingdom (UK) June 2017
Studies
- Photo apps in the United Kingdom (UK)
- Instagram
- Facebook and Instagram in the Benelux region
- Social media usage in the Netherlands
- Snapchat
- Social media usage in the United Kingdom (UK)
- Facebook in the United Kingdom (UK)
- Internet usage of Millennials in the United States
- Fashion and Beauty on Instagram
- What You Need to Know about Instagram: Fall 2017
- Instagram Influencer-Generated Content Benchmark Report
- Twitter in the United Kingdom (UK)
- Social media usage in India
- Social Media Use in 2018
- Social media usage in Belgium
Statistics on the topic
Free statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram users from October 2016 to September 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Projected annual Instagram user growth in the United States from 2017 to 2022
- Price of selected acquisitions by Facebook as of July 2017 (in million U.S. dollars)
- Leading countries based on number of Instagram users as of January 2019 (in millions)
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Mobile audience reach of leading smartphone apps in the United States as of December 2018
- Share of worldwide Millennial internet with an Instagram account from 2014 to 2016
- Distribution of Instagram users worldwide as of January 2019, by age and gender
- Distribution of Instagram users worldwide as of January 2018, by age group
- Distribution of Instagram users worldwide as of January 2019, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in U.S. dollars)
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Percentage of U.S. internet users who use Instagram in April 2015, by ethnicity
- Regional distribution of desktop traffic to Instagram.com as of October 2018, by country
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most popular tourist attractions worldwide on Instagram as of May 2017, by number of posts (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading apps that male mobile users in the United States least can do without as of 2nd quarter 2017
- Leading apps that female mobile users in the United States least can do without as of 2nd quarter 2017
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most popular publishers on Instagram as of January 2018, by user engagement (in million interactions)
- Biggest news and media publishers on Instagram worldwide as of May 2016 and May 2017, by number of videos posted
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram as of December 2017, by profile size
- Average number of monthly video posts by brands to Instagram as of July 2017, by profile size
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Monthly follower growth of brand Instagram profiles from August to December 2017
- Average number of daily brand posts on Instagram in 2017, by vertical
- Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
Premium Statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Number of Instagram users worldwide from 2016 to 2022 (in millions)
- Projected revenue of Instagram from 2015 to 2021 (in million U.S. dollars)
- Distribution of Instagram users in the United States as of November 2018, by age group
- Usage penetration of Instagram in selected countries as of January 2019
- Share of global internet users who have watched live a stream via Facebook, Instagram, or Twitter in the last month from 3rd quarter 2016 to 2nd quarter 2017
- Social media platforms used by B2C marketers in North America as of July 2017
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile size
- Average number of monthly brand posts on Instagram from January to December 2017
- Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Average number of engagements per influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count
- Percentage of U.S. cell phone users who use Instagram in October 2013, by ethnicity
- Percentage of U.S. cell phone users who use Instagram in October 2013, by education
- Percentage of U.S. cell phone users who use Instagram in October 2013, by income
- Percentage of U.S. cell phone users who use Instagram in October 2013, by gender
- Percentage of U.S. cell phone users who use Instagram in October 2013, by age
- Percentage of U.S. cell phone users who used Snapchat in October 2013, by income
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by gender
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by ethnicity
- Percentage of U.S. cell phone users who use Snapchat in October 2013, by age
- Percentage of French aged between 16 and 25 years old using Instagram and Snapchat in 2018, distributed by age group
- Distribution of Instagram users in Brazil as of December 2018, by age group
- Leading reasons to have a Instagram account among Flemish individuals in Belgium in 2015
- Distribution of Instagram users in Argentina as of December 2018, by age group
- Percentage of Instagram users according to the type of device from which they accessed it, in Spain in 2015
- Ranking of French media in October 2016, according to the number of posts on their Instagram page
- Daily use of photo social media apps in Australia as of July 2016, by age group
- Forecast of the number of mobile internet users in France from 2014 to 2021 (in millions)
- Share of individuals who are current or past users of Passion in the United Kingdom (UK) in June 2017*
- Share of individuals who are current or past users of Forbidden Fruit Dating in the United Kingdom (UK) in June 2017, by marital status and contentment*
- Share of individuals who are current or past users of Fling in the United Kingdom (UK) in June 2017*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.