Distribution of Instagram users worldwide as of July 2018, by age and gender

Instagram: distribution of global audiences 2018, by age and gender This statistic shows the distribution of active Instagram users worldwide as of July 2018, sorted by age group and gender. During the survey period it was found that 15 percent of global active Instagram were women between the ages of 18 and 24 years.
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FemaleMale
13-17 4%3%
18-24 15%17%
25-34 15%17%
35-44 8%7%
45-54 5%4%
55-64 2%1%
65+1%1%
FemaleMale
13-17 4%3%
18-24 15%17%
25-34 15%17%
35-44 8%7%
45-54 5%4%
55-64 2%1%
65+1%1%
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Description Source More information
This statistic shows the distribution of active Instagram users worldwide as of July 2018, sorted by age group and gender. During the survey period it was found that 15 percent of global active Instagram were women between the ages of 18 and 24 years.
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Release date
July 2018
Region
Worldwide
Survey time period
July 2018
Age group
13 years and older
Special properties
based on addressable ad audience
Supplementary notes
Values may not sum up to 100 percent due to rounding.

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