Distribution of worldwide Instagram users as of September 2012, by age group

Loading statistic...
Percentage of users
18-2435%
25-3433%
35-4416%
45-5410%
55-645%
65+1%
Complete Source Details
About This Statistic

This statistic shows the age distribution of worldwide internet users who were using the social photography app Instagram as of September 2012. During that month, it was found that 35 percent of users were aged between 18 and 24 years.


Instagram is an online mobile photo-sharing social network that originally launched in 2010. The app is available for iOS, Android and Windows Phone. Due to its major success in the mobile phone market, Facebook purchased the company in 2012 for 1 billion U.S. dollars. Instagram’s user base has seen tremendous growth over 3 years, increasing by approximately 150 times by the end of 2013. Originally, the photo service had 1 million users by December 2010 but reached 150 million users as of 2013. In 2012, the total number of Instagram users in the United States amounted to roughly 25.7 million and is expected to double by 2016.

The rate of Instagram users of course corresponds with the increasing number of smartphone users, seeing as how users can only post pictures with a smartphone, while only being able to view photos through the website. Partly due to the app’s limited functionality on a PC, only 17 percent of all U.S. internet users use Instagram regularly. Being limited to smartphones is partly the reason for the app’s popularity, perhaps due to a feeling of exclusivity. In March 2012, the total amount of mobile minutes spent on Instagram by U.S. smartphone users amounted to only 390 million per month, but increased by 20 times as of February 2013 to 8 billion minutes per month.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $708 / Year

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$708*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions