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Share of U.S. consumers planning to watch the Super Bowl 2017
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- Release date
- January 2017
- Region
- United States
- Survey time period
- January 6 - 14, 2017
- Number of respondents
- 1,210 respondents
- Age group
- 18 to 69 years
- Method of interview
- Online survey
- Region
- United States
- Survey time period
- January 6 - 14, 2017
- Number of respondents
- 1,210 respondents
- Age group
- 18 to 69 years
- Method of interview
- Online survey




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- NFL overview
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*Total revenue of the National Football League 2001-2017
- National Football League revenue by team in 2017 (in million U.S. dollars)Revenue of National Football League (NFL) teams 2017
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)National Football League - average franchise value 2000-2018
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)Value of National Football League franchises 2018
- National Football League average per game attendance from 2008 to 2018Average attendance in the National Football League 2018
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*Player salaries in the NFL 2017/18 season, by team
- History & records
- Number of Super Bowls hosted by city from 1967 to 2019National Football League Super Bowl host cities 1967-2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*NFL teams ranked by playoff appearances all time 2019
- NFL teams ranked by number of wins in the postseason (at the start of the 2018 NFL season)*NFL team ranking by all-time postseason wins 2018
- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)Number of conference championship game appearances of NFL teams 2019
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*NFL teams ranked by number of Super Bowl appearances all time 2019
- Number of Super Bowls won by NFL team from 1967 to 2019*National Football League: Super Bowl wins by team 2019
- NFL quarterbacks by number of career playoff wins all-time (as of February 3rd, 2019)National Football League quarterbacks by number of career playoff wins 2019
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)Super Bowl - monetary compensation for players playing in the game 2011-2020
- TV ratings & commercials
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*Brand value of the Super Bowl 2012-2017
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)Super Bowl TV viewership in the U.S. 1990-2019
- TV ratings of the Super Bowl in the United States from 1990 to 2019Super Bowl TV ratings in the U.S. 1990-2019
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)Super Bowl advertising revenue 2003-2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018Number and length of network TV commercials in the Super Bowl 2003-2018
- Consumer spending & opinion
- Do you plan to throw or attend a Super Bowl party?Share of people planning to attend or throw a Super Bowl party 2013-2019
- How much do you plan on spending on Super Bowl Sunday?Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019
- Do you plan to purchase any of the following for Super Bowl Sunday?*Planned consumer purchases for Super Bowl 2013-2019
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*Estimated consumer spending related to the Super Bowl weekend 2007-2019
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)Amount wagered on the Super Bowl in sports books in Nevada 2004-2019
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)Nevada sports book winnings from the Super Bowl in the U.S. 2004-2019
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2019
- Frequency of watching the Super Bowl in the U.S. 2017
- Perceived importance of watching the actual Super Bowl game 2017
- Consumer behavior toward the Super Bowl commercials in the U.S. 2017
- U.S. consumer beverage preference during the Super Bowl 2017
- Consumer opinions on the Super Bowl commercials in the U.S. 2017
- U.S. consumers' most favorite part of the Super Bowl 2017
- Products U.S. consumers plan to buy to enjoy the Super Bowl 2017
- (Mobile) devices U.S. consumers will use to stay informed on the Super Bowl 2017
- (Mobile) devices U.S. consumers will use to follow the Super Bowl 2017
- Consumer spending on the Super Bowl in the U.S. 2017, by product type
- Share of Super Bowl viewers in the U.S. 2017
- Share of U.S. consumers planning to take part in fantasy football for Super Bowl 2017
- Goods or services U.S. consumers associate with the Super Bowl commercials 2017
- Activities U.S. consumers will do while watching the Super Bowl 2017
- Super Bowl moments with the most tweets per minute 2016
- Most likable commercials of Super Bowl 50 in the U.S. 2016
- NFL teams U.S. consumers consider favored to win the Super Bowl 2017
- Franchise value of National Football League teams in 2018 (in million U.S. dollars)
- National Football League average per game attendance from 2008 to 2018
- Number of Super Bowls hosted by city from 1967 to 2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*
- NFL teams ranked by number of wins in the postseason (at the start of the 2018 NFL season)*
- Number of conference championship game appearances of NFL teams (as of January 13th, 2019)
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*
- Number of Super Bowls won by NFL team from 1967 to 2019*
- NFL quarterbacks by number of career playoff wins all-time (as of February 3rd, 2019)
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)
- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*
- TV viewership of the Super Bowl in the United States from 1990 to 2019 (in millions)
- TV ratings of the Super Bowl in the United States from 1990 to 2019
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*
- Do you plan to throw or attend a Super Bowl party?
- How much do you plan on spending on Super Bowl Sunday?
- Do you plan to purchase any of the following for Super Bowl Sunday?*
- Most popular Super Bowl 50 moments on Twitter as measured in tweets per minute on February 7, 2016
- Most likable commercials of Super Bowl 50 in the United States as of February 2016
- Total revenue of all National Football League teams from 2001 to 2017 (in billion U.S. dollars)*
- National Football League revenue by team in 2017 (in million U.S. dollars)
- National Football League average franchise value from 2000 to 2018 (in million U.S. dollars)
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019
- Have you ever watched the Super Bowl?
- How important is watching the actual Super Bowl game to you?
- Which of these statements concerning the Super Bowl commercials apply to you?
- What kind of beverages do you usually drink while watching the Super Bowl?
- What are your opinions about Super Bowl TV commercials?
- What is your most favorite part of the Super Bowl?
- What are you going to buy in order to enjoy the next Super Bowl?
- On which (mobile) device will you probably look up information before or after the Super Bowl?*
- On which (mobile) device will you probably follow the Super Bowl this year?
- How much will you approximately spend on this year’s Super Bowl in total?
- Did you watch the Super Bowl this year?
- Are you planning to take part in a fantasy football competition for the upcoming Super Bowl?
- Which kind of goods or services do you associate most strongly with the Super Bowl commercials?
- Which of these activities will you do while watching the Super Bowl?
- Regardless of your favorite team, who do you think will win the Super Bowl 2017?
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