E-reader ownership in the United States in 2012, by device type

This graph illustrates a distribution of the e-reader ownership in the United States in 2012, by device type. During the survey period, Kindles were the most popular type of e-reading device, and were owned by 62 percent of those who owned e-readers. Another 22 percent owned a Nook, making it the second most popular type.

What kind of e-reading device do you own?

Percentage of respondents
Kindle62%
Nook22%
Sony Reader 2%
Pandigital 2%
Kobo Reader 1%
Other 3%
Don’t know 9%
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Source

Release date

April 2012

Region

United States

Survey time period

January 20 to February 19, 2012

Number of respondents

313 respondents

Age group

18 years and older

Special properties

E-reader owners

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Interviews were conducted in English and Spanish, by landline and cell phone. N for number of e-book reading device owner = 676. N = 313 e-reader owners age 18 and older.

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Statistics on "e-readers"

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