Why do online shoppers leave without paying?

Loading statistic...
Expand statistic
Complete Source Details
About This Statistic

This statistic provides information on reasons for online shopping cart abandonment in January in February 2012. During the survey, it was found that 56 percent of consumers dropped out of the checkout process when they were presented with unexpected costs.


Online shopping cart abandonment

Despite a growing share of shopping happening online, getting customers to follow through and complete an online purchase can be difficult. Online shoppers are faced by a barrage of distractions when browsing or attempting to make a purchase online. Not only do the retailing websites attempt to display the most trending items and inspire add-on purchases, but in-site advertisements for other stores can lead the shopper away from the intended goal as well.
A large number of consumers tend to use other media such as radio, television, or online chat rooms when shopping online along with the added distractions of phones and email. These outside interruptions, along with the internal website issues of costs, security, and efficiency can cause a shopper to forget about or intentionally abandon their online shopping basket.
A growing number of consumers are shopping online via mobile devices. Conversion rates tend to be higher, however, when customers shop online from larger devices such as PCs as opposed to smartphones. It appears that shoppers will use their mobile devices to browse rather than to complete a purchase. There is less cart abandonment on major shopping holidays, such as Black Friday and Cyber Monday, and, unsurprisingly, online retail giant Amazon.com has the most successful conversion rate of all e-tailers.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $828.00 / Year

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$828*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions