Factors influencing company reputation worldwide 2011, according to executives

This statistic provides insight into the factors which influence company reputation according to executives. In 2011, 91 percent of the respondents (executives) stated they believed that news sources were very or somewhat influential to a company's reputation.

In your opinion, what influences company reputation?

Share of respondents, who answered "very/somewhat influential"
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Release date

January 2012



Survey time period

October and November 2011

Number of respondents

n = 575 senior executives in companies with revenue of 500 million U.S. dollars or more

Special properties

respondents from the U.S., UK, China and Brazil

Supplementary notes

Multiple answers were possible.
The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.

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Statistics on "Millennials in the U.S.: media & marketing"

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