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Amount consumers are willing to spend on video streaming services U.S. 2017
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Maximum amount consumers are willing to pay monthly for selected video streaming services in the United States from 2014 to 2017 (in U.S. dollars)
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Netflix | Amazon Prime Video | Hulu | |
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Netflix | Amazon Prime Video | Hulu | |
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- | - | - | - |
- | - | - | - |
- | - | - | - |
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- Release date
- September 2017
- Region
- United States
- Survey time period
- April 2014, February 2016, and June 2017
- Special properties
- among regular users of each service
- Region
- United States
- Survey time period
- April 2014, February 2016, and June 2017
- Special properties
- among regular users of each service




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Everything On "Online TV in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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- Streaming overview
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)Leading video subscription services in the U.S. 2017, by number of subscribers
- Average monthly cost of selected subscription video streaming services in the United States in 2017 (in U.S. dollars)Monthly cost of video subscription services in the U.S. 2017
- Annual subscription revenue of selected subscription video streaming services in the United States in 2017 (in million U.S. dollars)Subscription revenue of video streaming services in the U.S. 2017
- Monthly viewing days of selected streaming services per household in the United States as of April 2017 Days spent watching streaming services per month in the U.S. 2017
- Share of video streaming service users who also subscribe to other services in the United States as of September 2017, by serviceVideo streaming service multiple subscriptions in the U.S. 2017
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Maximum amount consumers are willing to pay monthly for selected video streaming services in the United States from 2014 to 2017 (in U.S. dollars)Amount consumers are willing to spend on video streaming services U.S. 2017
- Perceived value of selected TV content services in the United States as of May 2018Perceived value of TV services in the U.S. 2018
- Company overview
- Revenue generated by Hulu from 2008 to 2017 (in million U.S. dollars)Hulu's revenue 2008-2017
- Number of Hulu's paying subscribers in the United States from 4th quarter 2010 to 4th quarter 2018 (in millions)Number of Hulu's paying subscribers in the U.S. 2010-2018, by quarter
- Number of Hulu affiliates in the United States in 2018, by networkHulu affiliates in the U.S. 2018, by network
- Share of Hulu users among over-the-top (OTT) video services users in the United States from 2015 to 2020U.S. Hulu user share among OTT users 2015-2020
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by age groupConsumers with a Hulu Plus subscription in the U.S. 2017, by age group
- Viewers
- How often do you use Hulu with live TV?Frequency of Hulu with live TV usage in the U.S. 2017
- Do you currently share an account on Hulu with live TV?Share of viewers who share an account on Hulu with live TV in the U.S. 2017
- Do you currently subscribe to, or have access to, Hulu without live TV?Share of adults who have a Hulu subscription in the U.S. 2017
- Which of these options best describe how you personally access Hulu to watch movies and series?Usage of Hulu to watch movies and series in the U.S. 2017
- Do you have a favorable or unfavorable view of Hulu?Hulu favorability in the U.S. 2018
- What is the most you would be willing to pay for Hulu?Price consumers are willing to pay for Hulu U.S. 2017
- Content
- Share of movies available on Hulu in the United States in 2018, by box office grossShare of movies on Hulu in the U.S. 2018, by box office revenue
- Share of movies available on Hulu in the United States in 2018, by date of releaseShare of movies on Hulu in the U.S. 2018, by date of release
- Most common type of content viewed on Hulu in the United States as of September 2017Most popular content on Hulu in the U.S. 2017
- Content most enjoyed on Hulu in the United States as of September 2017Most enjoyable content on Hulu in the U.S. 2017
- Share of Hulu viewing in the United States in 2017, by content typeHulu viewing in the U.S. 2017, by content type
- Viewership frequency of ‘The Handmaid’s Tale’ in the United States as of May 2018Viewership of 'The Handmaid's Tale' in the U.S. as of May 2018
- Digital video content consumption: free and paid in the United Kingdom (UK) 2012-2014
- Digital video and VOD usage in the United Kingdom (UK) 2012-2014, by platform type
- Movie consumption in the U.S. in 2012, by type of viewer and location
- Paid online services used in France and Europe 2015
- Market share of SVOD services in the Nordic countries Q4 2016
- Share of individuals who have a VoD subscription in the Nordics 2016
- Distribution of SVoD platforms Japan 2017
- VoD services in the U.S. - frequency of use 2015
- Annual popular in-demand digital original series Japan 2017
- Share of titles available on Netflix in the U.S. 2018, by type
- Price of ideal streaming service in the U.S. 2015
- Digital goods and services paid for in the UK 2013
- Leading video on demand providers in Germany in 2016
- Spending money on digital video content in Japan 2017
- Spending money on digital video content in Finland 2017
- On-demand audiovisual services in Greece 2018, by type
- Spending money on digital music content in India 2017
- Willingness to pay for various news formats in MENA 2015, by age
- Most popular digital content products purchased online by Chinese consumers 2013
- Spending money on digital video content in South Africa 2017
- Video on demand in Europe
- Video on demand in Italy
- Video on demand in the Netherlands
- Subscription video on demand in Sweden
- Subscription video on demand market in the U.S.
- Pay TV in Europe
- Amazon Prime Video
- Home video in the Netherlands
- Pay TV in the United Kingdom (UK)
- Video On Demand: Consumers are “Catching Up” 2013
- United Kingdom video market: key data 2017
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Latin America
- HBO
- Monthly viewing days of selected streaming services per household in the United States as of April 2017
- Perceived value of selected TV content services in the United States as of May 2018
- Share of consumers with an active Hulu Plus subscription in the United States as of February 2017, by age group
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)
- Average monthly cost of selected subscription video streaming services in the United States in 2017 (in U.S. dollars)
- Annual subscription revenue of selected subscription video streaming services in the United States in 2017 (in million U.S. dollars)
- Share of video streaming service users who also subscribe to other services in the United States as of September 2017, by service
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Maximum amount consumers are willing to pay monthly for selected video streaming services in the United States from 2014 to 2017 (in U.S. dollars)
- Revenue generated by Hulu from 2008 to 2017 (in million U.S. dollars)
- Number of Hulu's paying subscribers in the United States from 4th quarter 2010 to 4th quarter 2018 (in millions)
- Number of Hulu affiliates in the United States in 2018, by network
- Share of Hulu users among over-the-top (OTT) video services users in the United States from 2015 to 2020
- How often do you use Hulu with live TV?
- Do you currently share an account on Hulu with live TV?
- Do you currently subscribe to, or have access to, Hulu without live TV?
- Which of these options best describe how you personally access Hulu to watch movies and series?
- Do you have a favorable or unfavorable view of Hulu?
- What is the most you would be willing to pay for Hulu?
- Share of movies available on Hulu in the United States in 2018, by box office gross
- Share of movies available on Hulu in the United States in 2018, by date of release
- Most common type of content viewed on Hulu in the United States as of September 2017
- Content most enjoyed on Hulu in the United States as of September 2017
- Share of Hulu viewing in the United States in 2017, by content type
- Viewership frequency of ‘The Handmaid’s Tale’ in the United States as of May 2018
- Free and paid digital video content consumption in the United Kingdom from October 2012 to March 2014
- Digital video consumption in the United Kingdom (UK) from October 2012 to March 2014, by platform type
- Movie consumption in the United States in 2012, by type of viewer and location
- Which of the following paid online services have you used?
- Market share of SVOD services in the Nordic countries in the 4th quarter of 2016
- Share of individuals who have a paid subscription to video streaming services in the Nordic countries in 2016
- Total share of demand on major subscription video on-demand (SVoD) platforms in Japan in 2017*
- Frequency of use of select video-on-demand services in the United States in 2015
- Annual most popular digital original television shows based on audience demand in Japan in 2017 (in million average demand expressions)*
- Share of titles available on Netflix in the United States in 2010 and 2018, by content type
- How much would you pay per month for your ideal streaming service?
- Digital goods and services consumers paid for in the United Kingdom (UK) in 2013
- Which video portals do you use to watch videos online?
- Have you spent money on digital video content in the past 12 months?
- Have you spent money on digital video content in the past 12 months?
- Number of on-demand audiovisual services in Greece as of December 2018, by type
- Have you spent money on digital music content in the past 12 months?
- Percentage of consumers willing to pay for various news formats in the Middle East and North Africa (MENA) region in 2015, by age group
- Most popular digital content products purchased online by consumers in China as of February 2013
- Have you spent money on digital video content in the past 12 months?
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