Reasons for no interest in lower-cost AVOD services in the U.S. 2023

Published by
Julia Stoll,
Mar 25, 2024

Half of respondents to a 2023 survey conducted in the U.S. stated that they were not interested in lower-cost ad-funded video streaming because they do not like ads. The second most common reason was commercials decreasing their enjoyment of content, followed by ads slowing down their binging of series.

Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023

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Release date

February 2024

Region

United States

Survey time period

December 28 to 30, 2023

Number of respondents

17,788 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "What are some reasons you would or would not opt for a lower-cost ad-supported tier?"

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Statistics on " Video streaming in the United States "

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Overview

6

Subscription video-on-demand

6

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

6

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

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Topics

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