This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the July 2017, it was found that 19.3 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin holiday shopping before Thanksgiving.
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U.S. holiday shopping begin according to digital shoppers 2017
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This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the July 2017, it was found that 19.3 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin holiday shopping before Thanksgiving.
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This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the July 2017, it was found that 19.3 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin holiday shopping before Thanksgiving.
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- Release date
- September 2017
- Region
- United States
- Survey time period
- July 13, 2017 to July 14, 2017
- Age group
- 18 years and older
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- July 13, 2017 to July 14, 2017
- Age group
- 18 years and older
- Method of interview
- Online survey
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Highest U.S. e-commerce spending days during the 2016 holiday season (in million U.S. dollars)Highest U.S. e-commerce spending days during 2016 holiday season
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2016Year-on-year growth of top U.S. e-commerce spending days 2016
- Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2016Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2016
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season digital retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Most visited retail websites in the United States in November and December 2016, by share of visitsU.S. holiday shopping: visitor share of leading retail websites 2016
- Share of mobile visits to leading retail websites in the United States in November and December 2016U.S. holiday shopping: mobile visits leading retail websites 2016
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2017
- Consumer behavior
The most important statistics
- Percentage of holiday season purchases conducted digitally according to mobile device users in the United States as of July 2016Share of digital holiday shopping according to U.S. mobile users 2016
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Share of mobile online sales on Black Friday from 2013 to 2016Black Friday: percentage of mobile orders 2013-2016
- Online shopping conversion rate on Black Friday 2016, by deviceBlack Friday: online shopping conversion rate 2016
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by deviceBlack Friday: mobile device online retail traffic 2016
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. online spending 2014-2016
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Number of online shoppers in the United States on Cyber Monday in 2015 and 2016 (in millions)Cyber Monday: number of U.S. online shoppers 2015-2016
- Share of mobile shopping orders from Thanksgiving to Cyber Monday 2015, by deviceU.S. mobile shopping on Cyber Five 2015
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016U.S. consumer online and in-store Cyber Monday shopping 2016
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016, by genderU.S. consumer online and in-store Cyber Monday shopping 2016, by gender
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016, by age groupU.S. consumer online and in-store Cyber Monday shopping 2016, by age
Related Studies: Available to Download in PDF or PPTX Format
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Holiday season e-commerce in the United States
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Everything On "Holiday season e-commerce in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Canada: reasons consumers plan to buy online locally 2017
- Consumers showrooming or webrooming during the holiday season in Canada 2016
- Consumers doing holiday shopping in-store or online in Canada 2015-2016
- Multi-device management during holiday shopping in the U.S. in 2012
- Parallel device usage during holiday shopping in the U.S. in 2012
- Share of holiday shopping to be completed online by parents 2015, by country
- Share of online shopping to be done online 2015, by country
- Average holiday spending for the majority of shopping in the US 2015
- Locations where U.K. consumers plan to purchase holiday gifts this season 2015
- North American shopper reasons for using Amazon Prime for holiday shopping 2018
- Reasons preventing consumers from shopping online at the holidays in Canada 2016
- Retailer-branded app usage among U.S. holiday shoppers 2017, by age group
- North American shoppers using Amazon Prime for holiday shopping 2018, by age group
- Retailer-branded app usage among U.S. holiday shoppers 2017
- North American shoppers who used Amazon Prime for holiday shopping 2018, by spending
- Most popular categories purchased online by male online shoppers China 2013
- Canada: device used for online purchase 2015
- UAE: products purchased online by consumsers Q4 2012, by gender
- Consideration to purchase equipment solely online by U.S. consumers 2017, by age
- Importance of quick online purchase delivery by U.S. consumers 2017, by age group
Studies
- Online shopping in Italy
- B2C E-commerce in the Netherlands
- Online Holiday Shopping Forecast and Trends 2016
- E-commerce in Canada
- Beauty content on social media
- Online pet care market in the U.S.
- Online Shopping and E-commerce
- 2017 Holiday Shopping Report
- Hispanic Holiday Shopping Trends 2016
- Mobile Holiday Shopping Guide
- Thanksgiving weekend shopping in the U.S.
- 2018 Consumer Research Report
- The 2018 Amazon Shopper Behavior Study
- 2016 Holiday Initiative Summary Report
- Monetate EQ4 2017
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Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Highest U.S. e-commerce spending days during the 2016 holiday season (in million U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Most visited retail websites in the United States in November and December 2016, by share of visits
- Share of mobile visits to leading retail websites in the United States in November and December 2016
- Net revenue of Amazon from 1st quarter 2007 to 1st quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)
- Weekly holiday season expenditure of Amazon in the United States in 2015 (in million U.S. dollars)
- Reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016
- Percentage of holiday season purchases conducted digitally according to mobile device users in the United States as of July 2016
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Locations and channels where internet users in the United States plan to shop during the holiday season as of August 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which tablet owners in the United States plan to use their tablet while holiday shopping as of September 2016
- Share of mobile online sales on Black Friday from 2013 to 2016
- Online shopping conversion rate on Black Friday 2016, by device
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by device
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Number of online shoppers in the United States on Cyber Monday in 2015 and 2016 (in millions)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group
- Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017
- Products purchased online by consumers in the United Arab Emirates during 4th quarter 2012, by gender
Premium Statistics
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2016
- Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2016
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which smartphone shoppers in the United States plan to use their smartphone while holiday shopping as of September 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Mobile share of traffic on selected holiday shopping days in the United States from 2014 to 2016
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016
- Share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016, by gender
- Share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016, by age group
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Share of mobile shopping orders from Thanksgiving to Cyber Monday 2015, by device
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016, by gender
- Share of consumers in the United States who shopped online, in-store or both on Cyber Monday in 2016, by age group
- Leading reasons for planning to buy online locally among Canadian consumers as of October 2017
- Share of consumers planning on 'showrooming' or 'webrooming' during the holiday season in Canada as of September 2016
- Share of consumers planning on doing their holiday shopping in-store or online in Canada in 2015 and 2016
- How do you anticipate you will "pick up where you left off" when using more than once device to shop for a gift?
- Which of these device combinations will you use at the same time to do your holiday shopping?
- What percentage of your holiday shopping will be done online? (Only parents)
- What percentage of your holiday shopping will be done online?
- Average holiday shopping expenditure in the United States in 2015 (in U.S. dollars)
- Do you plan to purchase gifts at any of the following stores or from the following brands this holiday season?
- Why did you use Amazon Prime for your holiday shopping?
- Reasons consumers choose not to shop online during the holiday season in Canada as of September 2016
- Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by age group
- Share of online shoppers in North America who used Amazon Prime for their holiday shopping as of January 2018, by amount spent (in U.S. dollars)
- Most popular categories purchased online by male online shoppers in China in 2013
- Which device did you use to make your most recent purchase?
- Consideration to purchase household equipment exclusively online by consumers in the United States as of May 2017, by age group
- Importance of online purchase delivery within 2-3 working days by consumers in the United States as of May 2017, by age group
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