This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the surveyed period, it was found that 20.9 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin their holiday shopping before Thanksgiving.
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U.S. holiday shopping begin according to digital shoppers 2018
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This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the surveyed period, it was found that 20.9 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin their holiday shopping before Thanksgiving.
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This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the surveyed period, it was found that 20.9 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin their holiday shopping before Thanksgiving.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- August 7 to August 9, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- August 7 to August 9, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)U.S. holiday season desktop retail e-commerce sales 2005-2017
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)U.S. holiday season e-commerce spending by online shopping day 2009-2017
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)U.S. holiday season mobile retail e-commerce sales 2014-2016
- Online retail
The most important statistics
- Holiday season retail e-commerce market share in the United States in 2015 and 2016U.S. holiday season e-retailer sales market share 2015-2016
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2017U.S. Amazon holiday season workforce 2012-2017
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?U.S. holiday shopping webrooming frequency 2015
- Why would you look online for an item before going to the physical store to make a purchase?U.S. holiday shopping webrooming reasons 2015
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016U.S. primary digital holiday gift research and purchase channels 2016
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)Cyber Monday: U.S. desktop online spending 2005-2017
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)Cyber Monday: U.S. mobile spending 2014-2016
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Projected website usage for U.S. online holiday gift shopping 2018
- Canada: reasons consumers plan to buy online locally 2017
- Multi-device management during holiday shopping in the U.S. in 2012
- Consumers showrooming or webrooming during the holiday season in Canada 2016
- Parallel device usage during holiday shopping in the U.S. in 2012
- Consumers doing holiday shopping in-store or online in Canada 2015-2016
- Average holiday spending for the majority of shopping in the US 2015
- Share of online shopping to be done online 2015, by country
- Share of holiday shopping to be completed online by parents 2015, by country
- Locations where U.K. consumers plan to purchase holiday gifts this season 2015
- Reasons preventing consumers from shopping online at the holidays in Canada 2016
- Mexico: main online shopping events 2018
- UK: Black Friday spending & average online shopping day in November 2015, comparison
- Retailer-branded app usage among U.S. holiday shoppers 2017, by age group
- North American shopper reasons for using Amazon Prime for holiday shopping 2018
- Israel: device used for online purchase 2015
- Share of male U.S. consumers who buy dress shirts online 2017
- Change in traffic in the U.S. physical retail sector during Memorial Day 2013
- Importance of free returns when shopping online in the Nordics 2017, by country
- Online furniture sales in South Korea 2014-2018
Studies
- Online shopping events in Latin America
- Cross-border online shopping in Belgium
- Online shopping in Italy
- Cross-border online shopping in the Netherlands
- B2C E-commerce in the Netherlands
- Black Friday e-commerce in Brazil
- The 2018 Q4 Holiday Shopping Forecast
- Holiday Shopping Roundup 2018
- Beauty content on social media
- Online pet care market in the U.S.
- E-commerce in Canada
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- Thanksgiving weekend shopping in the U.S.
- newegg.com – Store Analysis 2018
Statistics on the topic
Free statistics
- Holiday season desktop retail e-commerce sales value in the United States from 2005 to 2017 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- U.S. holiday season e-commerce spending from 2009 to 2017, by online shopping day (in million U.S. dollars)
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Holiday season mobile retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season digital retail e-commerce sales volume in the United States from 2014 to 2016 (in billion U.S. dollars)
- Holiday season retail e-commerce market share in the United States in 2015 and 2016
- Net revenue of Amazon from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016
- Best source of online shopping deals and bargains during the holidays according to online consumers in the United States as of October 2016
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Mobile e-commerce spending in the United States on Cyber Monday from 2014 to 2016 (in million U.S. dollars)
- Share of mobile shoppers in the United States who used a retailer-branded app to make a holiday purchase as of October 2017, by age group
Premium Statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- Number of holiday season workers at Amazon in the United States from 2012 to 2017
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?
- Why would you look online for an item before going to the physical store to make a purchase?
- Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Desktop e-commerce spending in the United States on Cyber Monday from 2005 to 2017 (in million U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- If you are shopping online for gifts, what websites do you plan to use?
- Leading reasons for planning to buy online locally among Canadian consumers as of October 2017
- How do you anticipate you will "pick up where you left off" when using more than once device to shop for a gift?
- Share of consumers planning on 'showrooming' or 'webrooming' during the holiday season in Canada as of September 2016
- Which of these device combinations will you use at the same time to do your holiday shopping?
- Share of consumers planning on doing their holiday shopping in-store or online in Canada in 2015 and 2016
- Average holiday shopping expenditure in the United States in 2015 (in U.S. dollars)
- What percentage of your holiday shopping will be done online?
- What percentage of your holiday shopping will be done online? (Only parents)
- Do you plan to purchase gifts at any of the following stores or from the following brands this holiday season?
- Reasons consumers choose not to shop online during the holiday season in Canada as of September 2016
- Most relevant shopping events among online buyers in Mexico in 2018
- Percentage increase of Black Friday spending in comparison to average online shopping day in November in the United Kingdom (UK) in 2015
- Why did you use Amazon Prime for your holiday shopping?
- Which device did you use to make your most recent purchase?
- Do you buy dress shirts online?
- Change in traffic in the physical retail sector in the United States in the Memorial Day week in 2013
- Importance of free returns according to online shoppers in the Nordics in 2017, by country
- Transaction value of online furniture sales in South Korea from 2014 to the third quarter of 2018 (in billion South Korean won)
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