Profitability of radio news in the U.S. 2018, by market size

This statistic shows the profitability of radio news stations in the United States as of the fourth quarter of 2018, broken down by market size. According to the most recently available data, in the final quarter of 2018, just 14.9 percent of surveyed major market radio news stations reported that they were showing profit. Conversely, just 17.3 percent of small market stations said the same. An overview of profitability for radio news from the years 2000 through to 2018 (including a forecast thereof for 2019) can be found here.

Profitability of radio news stations in the United States as of the 4th quarter 2018, by market size

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Sources

Release date

May 2019

Region

United States

Survey time period

Q4 2018

Number of respondents

see supplementary notes

Supplementary notes

*Forecast.
The survey was conducted among all 1,685 operating, non-satellite television stations and a random sample of 3,481 radio stations. Valid responses came from 1,310 television stations (77.7%) and 645 radio news directors and general managers representing 1,938 radio stations. Some data sets (e.g. the number of TV stations originating local news, getting it from others and women TV news directors) are based on a complete census and are not projected from a smaller sample.
Market size is defined by potential number of listeners. Major markets include those with 1 million or more potential listeners, large markets from 250 thousand to 1 million, medium from 50 to 250 thousand and small with fewer than 50 thousand listeners.

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Statistics on "Radio in the U.S."

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