Profitability of radio news in the U.S. 2021, by market size

Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size

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Release date

May 2021

Region

United States

Survey time period

Q4 2021

Number of respondents

see supplementary notes

Supplementary notes

The survey was conducted in the fourth quarter of 2020 among all 1,762 operating, non-satellite television stations and a random sample of 3,379 radio stations. Valid responses came from as many as 1,358 television stations (77.1%) and 765 radio news directors and general managers representing 2,310 radiostations.
Major markets are those with 1 million or more potential listeners. Large markets are from 250,000 to 1 million. Medium markets are 50,000 to 250,000. Small markets are fewer than 50,000.

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Statistics on " Radio in the U.S. "

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Overview

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Content & reach

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Consumption

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