Porsche's advertising spending in the U.S. 2014

The statistic presents data on Porsche's advertising spending in the United States from 2009 to the first quarter of 2014. In 2009, the spending amounted to 21.6 million U.S. dollars. Porsche is a Volkswagen Group brand. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.

Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

September 2014

More information

Region

United States

Survey time period

2009 to Q1 2014

Special properties

U.S. measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for 2009 to 2011 come from earlier Advertising Age articles.
Figures have been rounded.

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