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Toyota's advertising spending in the U.S. 2007-2016

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Toyota Motor Corporation's advertising spending in the United States from 2007 to 2016 (in billion U.S. dollars)
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Toyota's advertising spending in the U.S. 2007-2016

The statistic presents data on Toyota Motor Corporation's advertising spending in the United States from 2007 to 2016. In 2016, the car manufacturer headquartered in Toyota City, Japan spent nearly two billion U.S. dollars on advertising in U.S. media. That year, Toyota had the fourth largest U.S. ad spend among car manufacturers, behind General Motors, Ford Motor and Fiat Chrysler. On the global scale, in 2015 Toyota was fifth. The car manufacturer with the largest ad spend worldwide was Volkswagen.

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The statistic presents data on Toyota Motor Corporation's advertising spending in the United States from 2007 to 2016. In 2016, the car manufacturer headquartered in Toyota City, Japan spent nearly two billion U.S. dollars on advertising in U.S. media. That year, Toyota had the fourth largest U.S. ad spend among car manufacturers, behind General Motors, Ford Motor and Fiat Chrysler. On the global scale, in 2015 Toyota was fifth. The car manufacturer with the largest ad spend worldwide was Volkswagen.

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Release date: June 2017

Region: United States
Survey time period: 2007 to 2016
Supplementary notes: The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for 2007 to 2013 come from earlier AdAge publications.

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