It was calculated, that in 2020 U.S. car dealers spent on average 41.4 thousand U.S. dollars on radio advertising. The largest expenditures were devoted to internet, where an average dealership ad spending surpassed 273 thousand dollars. In total, car dealers in the U.S. spent 7.48 billion dollars on advertising in 2020.
U.S. car dealers' average advertising spending in 2020, by medium
(in 1,000 U.S. dollars)
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Statistics on "Automobile advertising in the United States"
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National Automobile Dealers Association. (April 5, 2021). U.S. car dealers' average advertising spending in 2020, by medium (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 08, 2021, from https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "U.S. car dealers' average advertising spending in 2020, by medium (in 1,000 U.S. dollars)." Chart. April 5, 2021. Statista. Accessed December 08, 2021. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. (2021). U.S. car dealers' average advertising spending in 2020, by medium (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 08, 2021. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "U.S. Car Dealers' Average Advertising Spending in 2020, by Medium (in 1,000 U.S. Dollars)." Statista, Statista Inc., 5 Apr 2021, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association, U.S. car dealers' average advertising spending in 2020, by medium (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/ (last visited December 08, 2021)
