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Digital ad spend of the U.S. automotive industry from 2011 to 2019
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Digital ad spend of the U.S. automotive industry from 2011 to 2019
Automotive industry digital advertising spending in the United States from 2011 to 2019 (in billion U.S. dollars)
This timeline presents data on digital advertising spending of the U.S. automotive industry from 2011 to 2019. The source projected that the automotive industry would spend 13.57 billion U.S. dollars on digital advertising in 2018. Here you can find further information on advertising expenditure in this sector.↵↵
Automotive industry advertising in the U.S. – additional information
↵↵Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2017 and broken down by medium. Internet was considered the most valuable medium to invest in as an average care dealership spent 321 thousand U.S. dollars on internet advertising in 2017. Second to internet was TV advertising with an average car dealership spending 86.91 thousand U.S. dollars.
Automotive industry digital advertising spending in the United States from 2011 to 2019 (in billion U.S. dollars)
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More information
This timeline presents data on digital advertising spending of the U.S. automotive industry from 2011 to 2019. The source projected that the automotive industry would spend 13.57 billion U.S. dollars on digital advertising in 2018. Here you can find further information on advertising expenditure in this sector.↵↵
Automotive industry advertising in the U.S. – additional information
↵↵Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2017 and broken down by medium. Internet was considered the most valuable medium to invest in as an average care dealership spent 321 thousand U.S. dollars on internet advertising in 2017. Second to internet was TV advertising with an average car dealership spending 86.91 thousand U.S. dollars.
Show moreAutomotive industry advertising in the U.S. – additional information
↵↵Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2017 and broken down by medium. Internet was considered the most valuable medium to invest in as an average care dealership spent 321 thousand U.S. dollars on internet advertising in 2017. Second to internet was TV advertising with an average car dealership spending 86.91 thousand U.S. dollars.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2011 to 2017
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
- Supplementary notes
-
* Forecast.
Figures prior to 2016 come prom previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2011 to 2017
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
- Supplementary notes
-
* Forecast.
Figures prior to 2016 come prom previous reporting.
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Statistics on "Auto dealers in the U.S."
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Statistics on "Auto dealers in the U.S."
- Number of employees in the U.S. motor vehicle and parts dealer industry from 2007 to 2018 (in 1,000s)*
- Employment in the automotive franchise industry in the United States from 2007 to 2018
- Number of light vehicle dealership outlets in the United States from 2005 to 2017*
- Number of automotive franchise establishments in the United States from 2007 to 2018
- Output of automotive franchise establishments in the United States from 2007 to 2018 (in billion U.S. dollars)
- Real value added of the motor vehicle and parts dealers industry in the U.S. from 2000 to 2017 (in million U.S. dollars)
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- Automotive industry digital advertising spending in the United States from 2011 to 2019 (in billion U.S. dollars)
- Number of auto repair and maintenance establishments* in the U.S. from Q4 2006 to Q4 2017
- Sales of motor vehicle and parts dealers (NAICS 441) in the United States from 2008 to 2018 (in million U.S. dollars)
- Sales of used car dealers (NAICS 44112) in the United States from 2008 to 2020 (in million U.S. dollars)
- Sales of new car dealers (NAICS 44111) in the United States from 2008 to 2020 (in million U.S. dollars)
- Breakdown of U.S. franchised new-car dealership sales in 2017, by department
- U.S. franchised new-car dealerships' parts sales in 2017 by type (in billion U.S. dollars)
- U.S. franchised new-car dealerships' service sales in 2017, by type (in billion U.S. dollars)
- The leading U.S. car dealerships in 2017, based on revenue (in million U.S. dollars)
- The leading U.S. car dealerships in 2017, based on new and used vehicle sales (in units)
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