Digital ad spend of the U.S. automotive industry from 2011 to 2019

This timeline presents data on digital advertising spending of the U.S. automotive industry from 2011 to 2019. The source projected that the automotive industry would spend 13.57 billion U.S. dollars on digital advertising in 2018. Here you can find further information on advertising expenditure in this sector.↵↵

Automotive industry advertising in the U.S. – additional information

↵↵Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2017 and broken down by medium. Internet was considered the most valuable medium to invest in as an average care dealership spent 321 thousand U.S. dollars on internet advertising in 2017. Second to internet was TV advertising with an average car dealership spending 86.91 thousand U.S. dollars.

Automotive industry digital advertising spending in the United States from 2011 to 2019

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Release date

June 2018


United States

Survey time period

2011 to 2017

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms

Supplementary notes

* Forecast.
Figures prior to 2016 come prom previous reporting.

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Statistics on "Auto dealers in the U.S."

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