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Digital ad spend of the U.S. automotive industry from 2011 to 2021

It was calculated that in 2019, the automotive industry in the United States spent 13.38 billion U.S. dollars on digital advertising in the country. After a dip in 2020, caused by the coronavirus pandemic, the sector is expected to bounce back to the levels recorded in 2019.

Automotive industry advertising in the U.S. – additional information

Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2019 and broken down by medium. Internet was considered the most valuable medium to invest in, as an average care dealership spent 310 thousand U.S. dollars on internet advertising that year. Second to internet was TV advertising with an average car dealership spending 80 thousand U.S. dollars.

Automotive industry digital advertising spending in the United States from 2011 to 2021

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Release date

September 2020


United States

Survey time period

2011 to 2019

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms

Supplementary notes

* Forecast.
Figures for periods prior to 2017 come prom previous reporting.

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Statistics on "Automobile advertising in the U.S."

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