It was calculated that in 2020, the automotive industry in the United States spent 12.42 billion U.S. dollars on digital advertising in the country. After a dip in 2020, caused by the coronavirus pandemic, the sector is expected to bounce back to the levels larger than recorded in 2019.
Automotive industry advertising in the U.S. – additional information
Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2020 and broken down by medium. Internet was considered the most valuable medium to invest in, as an average care dealership spent 273 thousand U.S. dollars on internet advertising that year. Second to internet was TV advertising with an average car dealership spending 70 thousand U.S. dollars.
Automotive industry digital advertising spending in the United States from 2011 to 2023
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast - data as of June 2021. Figures for periods prior to 2019 come prom previous reporting.
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eMarketer. (August 16, 2021). Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/
eMarketer. "Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars)." Chart. August 16, 2021. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/
eMarketer. (2021). Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/
eMarketer. "Automotive Industry Digital Advertising Spending in The United States from 2011 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Aug 2021, https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/
eMarketer, Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/ (last visited October 06, 2024)
Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars) [Graph], eMarketer, August 16, 2021. [Online]. Available: https://www.statista.com/statistics/243603/projected-online-ad-expenditure-of-the-us-automotive-industry/