Television is the second biggest advertising medium in the United States, and TV still remains an important platform for automobile advertisers. Ford, Subaru, Lexus, and Nissan are some of the main names within the industry that have invested in TV advertising in 2021. The Super Bowl, one of the most watched TV programs of all time in the U.S., is a major event for automobile manufacturers as they spend millions of dollars in Super Bowl ads each year.
Digital advertising among carmakers
Despite the importance of TV in the advertising industry in the U.S., the medium has been losing space in the ad market to digital platforms. In line with this trend, auto advertisers have also shifted their investments to digital platforms. The automobile industry accounted for 4.7 percent of digital advertising revenue in the country in 2021. The digital ad revenue in the U.S. automotive sector is expected to grow to about 19 billion U.S. dollars by 2023, from 15 billion dollars in 2021.
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In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Automotive advertising in the U.S.".