Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Advertising spending of car manufacturers worldwide 2022
Detailed statistics
Automotive ad spend in the U.S. 2021-2023
Detailed statistics
Most valuable automotive brands worldwide by brand value 2024
Revenue of leading carmakers worldwide 2024
Revenue of leading automakers worldwide as of May 2024 (in billion U.S. dollars)
Most valuable automotive brands worldwide by brand value 2024
Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars)
U.S. motor vehicle and parts advanced retail trade revenue 2000-2023
Revenue from U.S. motor vehicle and parts advanced retail trade between 2000 and 2023 (in million U.S. dollars)
U.S.: Annual car sales 1951-2023
Annual passenger car sales in the United States from 1951 to 2023 (in million units)
Change in automotive ad spend worldwide from 2014 to 2023
Change in automotive advertising spending worldwide from 2014 to 2023
Automotive ad spend in the U.S. 2021-2023
Automotive advertising spending in the United States from 2021 to 2023 (in billion U.S. dollars)
U.S. measured media ad spend 2022, by category
Measured media advertising spending in the United States in 2022, by category (in billion U.S. dollars)
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest growth in advertising spending in the United States in March 2022
Car dealers' advertising spending in the U.S. 2015-2023
Car dealers' advertising spending in the United States from 2015 to 2023 (in billion U.S. dollars)
Car dealers' advertising spending in the U.S. 2023, by medium
Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars)
Distribution of car dealers' advertising spending in the U.S. 2002-2023, by medium
Distribution of car dealers' advertising spending in the United States from 2002 to 2023, by medium
Automotive ad spend on TV in the U.S. 2019-2021
Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
Automotive's display ad spend in the U.S. 2019-2021
Automotive digital static display advertising spending in the United States from 2019 to 2021 (in million U.S. dollars)
Automotive ad spend on radio in the U.S. 2019-2021
Automotive advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
Automotive ad spend on OOH advertising in the U.S. 2019-2021
Automotive advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)
Automotive ad spend on newspapers in the U.S. 2019-2021
Automotive advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
Automotive ad spend on magazines in the U.S. 2019-2021
Automotive advertising spending on magazines in the United States from 2019 to 2021 (in million U.S. dollars)
Automotive ad spend on cinema in the U.S. 2019-2021
Automotive advertising spending on cinema in the United States from 2019 to 2021 (in million U.S. dollars)
Advertising spending of selected automobile manufacturers in the U.S. 2022
Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars)
Ad spend per vehicle sold of selected car brands in the U.S. 2022
Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars)
Distribution of automotive TV advertising spending in the U.S. 2024, by company
Distribution of automotive TV advertising spending in the United States in October 2024, by company
General Motors' advertising spending in the U.S. 2007-2022
General Motors Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
Ford Motor's advertising spending in the U.S. 2007-2022
Ford Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
Toyota's advertising spending in the U.S. 2007-2022
Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
Stellantis: ad spend in the U.S. 2012-2022
Stellantis (formerly Fiat Chrysler Automobiles) advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
Honda Motor's advertising spending in the U.S. 2007-2022
Honda Motor Company's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)
Most valuable automotive brands worldwide by brand value 2024
Most valuable brands within the automotive sector worldwide as of 2024, by brand value (in billion U.S. dollars)
Most trusted brands in the automotive and mobility category in the U.S. 2022
Most trusted brands in the automotive and mobility category in the United States as of 2022
Car brand perception survey in the United States 2024
Car brand ranking in the United States as of February 2024 (index score)*
U.S. consumer satisfaction: car & light vehicle brands 2024
Consumer satisfaction with selected automobile and light vehicle brands in the United States in 2024 (index score)
Shoppers' brand loyalty in the U.S. by industry 2022
Brand loyalty of consumers in the United States in 2022, by industry
Leading ad media among car dealerships in the U.S. 2022
Most popular advertising media among car dealerships in the United States as of summer 2022
Factors influencing ad medium choice among car dealerships in the U.S. 2022
Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022
Ad media car dealership executives wanted to test in the U.S. 2022
Advertising media car dealership executives wanted to trial in the United States as of summer 2022
Ad media with highest ROI among car dealerships in the U.S. 2022
Advertising media with highest return-on investment (ROI) according to car dealership executives in the United States as of summer 2022
Media driving traffic to car dealership websites in the U.S. 2022
Media used to drive traffic to car dealership websites according to car dealership executives in the United States as of summer 2022
Media driving traffic to car dealership showrooms in the U.S. 2022
Media used to drive traffic to car dealership showrooms according to car dealership executives in the United States as of summer 2022
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