U.S. automotive advertising - statistics & facts

Revenue of leading carmakers worldwide 2021

Revenue of leading automakers worldwide in 2021 (in billion U.S. dollars)

Most valuable automotive brands worldwide by brand value 2022

Most valuable brands within the automotive sector worldwide as of 2022, by brand value (in billion U.S. dollars)

United States automobile manufacturing: gross output 2012-2021

U.S. automobile manufacturing gross output from 2012 to 2021 (in billion U.S. dollars)*

Car and truck sales in the United States 2011-2021

U.S. car and truck retail sales from 2011 to 2021 (in 1,000 units)

U.S. measured media ad spend 2014-2021, by category

Measured media advertising spending in the United States from 2014 to 2021, by category (in billion U.S. dollars)

U.S. automotive dealers and gas stations ad spend 2020-2021

Advertising spending in the automotive dealers and gas stations industry in the United States from 2020 to 2021 (in million U.S. dollars)

U.S. automotive rental and leasing industry ad spend 2020-2021

Advertising spending in the automotive rental and leasing industry in the United States from 2020 to 2021 (in million U.S. dollars)

U.S. car dealers' average ad spend 2021, by medium

U.S. car dealers' average advertising spending in 2021, by medium (in 1,000 U.S. dollars)

Breakdown of U.S. car dealers' advertising spending 2002-2021, by medium

Breakdown of U.S. car dealers' advertising spending from 2002 to 2021, by medium

Share of people who trust ads from selected industries in the U.S. 2021

Perception of trustworthiness of advertising from selected industries according to consumers in the United States as of December 2021

Digital ad spend of the U.S. automotive industry from 2011 to 2023

Automotive industry digital advertising spending in the United States from 2011 to 2023 (in billion U.S. dollars)

Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry

Distribution of digital advertising spending in the United States in 2022, by industry

Digital ad spend growth in the U.S. 2022, by industry

Change in digital advertising spending in the United States in 2022, by industry

GoogleAds average monthly CPC in the U.S. 2021, by industry

Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in May 2021 (in U.S. dollars)

Mobile ad spend in the U.S. 2021, by industry

Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)

Leading TV advertising industries in the U.S. 2021, by ad spend

TV advertising spending in the United States in 2021, by parent industry category (in billion U.S. dollars)

Upfront TV advertising spending in the U.S. 2018/19, by industry

Upfront TV advertising spending in the United States in 2018/19 season, by category (in million U.S. dollars)

Leading radio advertiser industries in the U.S. 2022, by radio ad spending

Leading radio advertiser industries in the United States in 2022, by radio ad spending (in million U.S. dollars)

Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending

Leading out-of-home (OOH) advertising categories in the United States in 2022, by OOH ad spending (in million U.S. dollars)

Super Bowl automobile manufacturer advertising 2017-2021

Super Bowl automobile manufacturer advertising from 2017 to 2021

Leading automakers by share of TV ad spend in the U.S. 2023

Distribution of automotive TV advertising spending in March 2023, by company

Advertising spending of selected automobile manufacturers in the U.S. 2021

Advertising spending of selected automobile manufacturers in the United States in 2021 (in million U.S. dollars)

Ad spend per vehicle sold of selected car brands in the U.S. 2021

Advertising spending per vehicle sold of selected automobile brands in the United States in 2021 (in U.S. dollars)

General Motors' advertising spending in the U.S. 2007-2021

General Motors Company's advertising spending in the United States from 2007 to 2021 (in billion U.S. dollars)

Ford Motor's advertising spending in the U.S. 2007-2021

Ford Motor Company's advertising spending in the United States from 2007 to 2021 (in billion U.S. dollars)

Toyota's advertising spending in the U.S. 2007-2021

Toyota Motor Corporation's advertising spending in the United States from 2007 to 2021 (in billion U.S. dollars)

Stellantis: ad spend in the U.S. 2012-2021

Stellantis (formerly Fiat Chrysler Automobiles) advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)

Honda Motor's advertising spending in the U.S. 2007-2021

Honda Motor Company's advertising spending in the United States from 2007 to 2021 (in billion U.S. dollars)