This statistic displays the leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice, according to the analysis of Pi Datametrics. Across the UK retail category, argos.co.uk is the leading website in terms of share of voice, accounting for 6.9 percent.
Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice
The retail category includes: electricals, fashion, and homeware.
Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.
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Pi Datametrics. (October 1, 2018). Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/947556/leading-retail-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice." Chart. October 1, 2018. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/947556/leading-retail-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2018). Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/947556/leading-retail-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading Retail Websites in The United Kingdom (Uk) as of September 2018, by Share of Voice." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/947556/leading-retail-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice Statista, https://www.statista.com/statistics/947556/leading-retail-websites-by-sov-united-kingdom-uk/ (last visited June 28, 2022)
