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Leading websites in the retail category in the UK 2018, by share of voice

Leading retail websites in the United Kingdom (UK) as of September 2018, by share of voice

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Source

Release date

2018

Region

United Kingdom

Survey time period

30 September 2018

Supplementary notes

The retail category includes: electricals, fashion, and homeware.

Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.

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Statistics on "Amazon in the United Kingdom (UK)"

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